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The media and entertainment industry has long resisted traditional ERP and project management software, favoring the flexibility of spreadsheets to accommodate its dynamic workflows. Standard enterprise solutions often felt too rigid, stifling the creative process rather than supporting it. This resistance made change management particularly challenging, as creative teams prioritized fluidity over structure. However, platforms like Airtable have transformed the landscape by introducing a new category of flexible, database-driven collaboration tools. By blending the simplicity of spreadsheets with the power of relational databases and automation, Airtable has unlocked a previously untapped market, proving that software can adapt to creativity rather than constrain it.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Airtable’s capabilities. We covered many grounds, including where Airtable might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Airtable.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.