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The media and entertainment industry has long resisted traditional ERP and project management software, favoring the flexibility of spreadsheets to accommodate its dynamic workflows. Standard enterprise solutions often felt too rigid, stifling the creative process rather than supporting it. This resistance made change management particularly challenging, as creative teams prioritized fluidity over structure. However, platforms like Airtable have transformed the landscape by introducing a new category of flexible, database-driven collaboration tools. By blending the simplicity of spreadsheets with the power of relational databases and automation, Airtable has unlocked a previously untapped market, proving that software can adapt to creativity rather than constrain it.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Airtable’s capabilities. We covered many grounds, including where Airtable might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Airtable.

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For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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The challenge of implementing complex enterprise systems has persisted for years, with early solutions like BPM struggling to reach full maturity. However, the rapid evolution of AI and the increasing availability of data are reshaping this landscape. The once-elusive goal of achieving end-to-end traceability—from business capabilities to technical execution—has remained largely unfulfilled, but AI-driven automation and intelligent workflows may finally bridge the gap. As a result, enterprise software vendors are increasingly embedding adoption platforms within their architectures, recognizing that streamlined onboarding, automation, and real-time insights are essential for ensuring successful implementation. This shift signals a move toward more intuitive, AI-powered enterprise solutions that enhance usability, efficiency, and long-term adoption.

In this episode, Sam Gupta engages in a LinkedIn live session with Krishna Dunthoori, CEO at Apty, to provide insights into digital adoption platform trends and their evolution.

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For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Selecting the right manufacturing ERP system requires more than just reviewing rankings—it demands a careful assessment of how well a system aligns with your specific operational needs and long-term business strategy. While some ERP solutions excel in single-mode manufacturing, such as make-to-stock or batch production, others cater to mixed-mode environments, providing the flexibility necessary for future growth. Additionally, comprehensive ERP suites with built-in PLM and CAD integrations can streamline implementation but may become restrictive if your manufacturing processes evolve. Market share, acquisition strategy, and technology roadmaps are crucial factors in determining a system’s longevity and adaptability. Businesses should focus on ERP solutions that not only meet current manufacturing demands but also offer scalability, ensuring a future-proof investment.

In this episode, our host Sam Gupta discusses the top 10 Manufacturing ERP Systems in 2025. He also discusses several variables that influence the rankings of these Manufacturing ERP Systems. Finally, he shares the pros and cons of each Manufacturing ERP System.

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For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Monday.com has carved out a strong position in the adaptive project management space, leveraging intuitive UI, flexible database structures, and seamless integrations to meet the evolving needs of modern teams. Unlike traditional project management tools, which often separate transactional workflows from form-based data collection, Monday.com unifies these elements, making it a powerful solution for dynamic work environments. The platform’s emphasis on automation, cross-functional collaboration, and customizable workflows aligns with the increasing demand for streamlined demand generation and customer experience initiatives. Compared to other tools like Asana and ClickUp, Monday.com stands out with its highly visual interface, extensive marketplace integrations, and adaptability across industries. Its ability to balance user-friendly design with enterprise-grade functionality makes it a compelling choice for teams seeking efficiency without sacrificing customization.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Monday.Com’s capabilities. We covered many grounds including where Monday.Com might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Monday.Com.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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With free-tier offerings mask hidden costs and complex pricing structures, Pipedrive positions itself as a streamlined, value-driven alternative. Unlike HubSpot, which often surprises users with significant upcharges, or Zoho, which nudges customers toward bundled solutions, Pipedrive maintains transparent pricing with a strong focus on sales pipeline management. While many CRMs require costly external add-ons for essential features like CPQ, AI-driven workflows, and document integration, Pipedrive incorporates sales-focused automation, reporting, and integrations without excessive complexity. Its user-friendly interface, predictable cost structure, and built-in sales enablement tools make it a compelling choice for businesses seeking a scalable yet cost-effective CRM solution.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Pipedrive CRM’s capabilities. We covered many grounds including where Pipedrive CRM might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Pipedrive CRM.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Selecting the right WMS requires a deep understanding of both business needs and the diverse capabilities of available solutions. Some WMS platforms are purpose-built, offering specialized functionalities as standalone systems, while others operate as integrated modules within broader ERP ecosystems. This distinction is critical, as generic solutions may lack the advanced features necessary to address unique operational challenges. Businesses must assess WMS solutions beyond rankings, considering how well they align with industry-specific requirements and operational models. Shippers, including manufacturers, distributors, and retailers, benefit from systems tailored to conventional workflows, whereas 3PL providers require specialized capabilities such as value-added services and billing functionalities. By focusing on long-term scalability and operational fit, businesses can choose a WMS that drives efficiency and growth.

In this episode, our host Sam Gupta discusses the top 10 WMS systems in 2025. He also discusses several variables that influence the rankings of these WMS systems. Finally, he shares the pros and cons of each WMS system.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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For businesses with complex sales processes, CRM platforms often require customization to meet specific needs, despite claims of high flexibility. Even market leaders like Salesforce encounter challenges in handling industry-specific demands, such as the intricate workflows of real estate. These limitations arise from the simplified data models that prioritize ease of use but lack the sophistication of ERP systems for managing complex custom workflows. Zoho CRM offers a compelling alternative by providing a highly customizable platform with an extensive suite of native tools and integrations. While its affordability and adaptability stand out, scaling with advanced customizations or integrating third-party apps can lead to increased costs, making it essential to evaluate how well Zoho CRM aligns with your industry’s unique requirements compared to other options in the market.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Zoho CRM’s capabilities. We covered many grounds, including where Zoho CRM might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Zoho CRM.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Many SaaS vendors start by mastering a specific capability, often tailored to a particular department, before expanding their offerings to cover broader functionalities. While this strategy allows them to excel in their core area, the additional features they introduce often lack the same depth or seamless integration, potentially creating gaps in usability and performance. Zendesk, known for its strong foundation in customer support, has expanded its portfolio to include capabilities such as sales and analytics. However, its success in these areas depends on how well these new features are integrated and whether they align with market needs. Compared to other solutions, Zendesk's strength lies in its user-friendly interface and support-centric design, but its newer features may face stiff competition from platforms with a broader, more mature suite of capabilities.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Zendesk Sell’s capabilities. We covered many grounds, including where Zendesk Sell might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Zendesk Sell.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.