Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year.

Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.

The first gym owner ran big group classes with a decent headcount but had high overhead and struggled to scale. They focused on increasing total members and retention, while adding more classes.

In the second case study, the owner started with group classes but had high churn and low revenue. He introduced an on-ramp process and personal training to help clients hit their goals, and he added a third revenue stream: retail and supplements.

The final gym owner started with one-woman personal training, but the workload was overwhelming and income was inconsistent. She hired a part-time coach and shifted to semi-private training.

What's the business model that will help you reach your financial goals? A mentor can help you build it.

To download our “5 Ways to Make $100k From Your Gym” guide, join Gym Owners United using the link below.

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0:22 – Infinite business models

0:54 – P&L statements

3:53 – Big-group model

7:12 - Challenges of the group model

9:49 - Adding revenue streams

16:08 – First case study

22:35 – Second case study

28:45 – Third case study