What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press briefings. Meanwhile, Netflix is coming for everyone. Let’s get into it.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 00:30 – This past weekend the Grammys happened and there were some amazing, well deserved wins.
• 07:30 – Some of our favorite performances from the Grammys.
• 10:00 – Was this shade against Drake?
• 14:00 – Super Bowl predictions and stories we’re following.
• 19:20 – The White House is inviting “new media” (aka content creators) to ask questions during press briefings.
• 25:00 – Media literacy, independent journalism and sourcing content from outside of your algorithm.
• 31:00 – Netflix is coming for… Everything. Everyone.
• 34:40 – What would pull us further into Netflix.

Show notes:

The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

What a weird week it has been online. TikTok was banned.. And then it wasn’t. Meta got rid of fact-checking (we dive into that) and things heat up in the football world. Let’s dive in.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – TikTok was banned in the US… and then it wasn’t.
• 09:00 – While it was going down with TikTok, Meta launched a ton of updates (including a new grid, editing app, and more).
• 18:00 – Meanwhile, Meta is getting rid of fact-checking. Why it isn’t as bad as you might think.
• 24:20 – Drama from recent football games.
• 39:00 – Updates from the WAGs of the NFL.
• 42:00 – Check out our 2025 Trend Report! Linked in the show notes below.

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week, we welcome our first guest speaker, Alyssa Yuhas, Arcade’s Creative Director and resident Futurist. With a background working with online creators to Nike and the United Nations (Canada), Alyssa brings the experience and mindset for compelling results. Together, we break down the 2025 Trend Report and discuss 5 trends, revealing what digital audiences REALLY want this year. From authenticity to shared moments, here’s how creators and brands can meet the evolving demands.

More from us:

• Mitzi Payne @mmmitzi
• Mike Payne @mmmiiike

Timestamps:

• 02:05 – What exactly is a futurist?
• 05:40 – Scan club & Signals: Current, surprising and specific trends.
• 15:08 – Breaking down the 2025 Trend Report.
• 19:25 – Trend 1: People want to be seen.
• 24:15 – Trend 2: People crave realness. How do we keep it real?
• 29:07 – Trend 3: People want shared moments.
• 36:40 – Trend 4: People want to (parallel) play — being alone, together.
• 46:10 – Trend 5: People want ease. Making life more manageable.

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
• The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.