We Built This Business

Written by: Daniel Osullivan
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  • Summary

  • Grow your business by listening in to the stories of UK entrepreneurs! Each week Daniel Osullivan interviews UK entrepreneurs who are building their business today. Whether you're starting, building or aspiring to build a business, this podcast gives you access to experienced UK entrepreneurs and insight on how they started and grew their business. We will discuss the ups and the downs and everything in between as well as the mindset it takes to build a business. Hopefully we can all learn something along the way. Your support means the world to me and I don’t take it for granted.
    Daniel Osullivan
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Economics
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Episodes
  • EP45 - How To Build a High Performance Mindset for Business Success

    EP45 - How To Build a High Performance Mindset for Business Success
    Feb 11 2025
    In this episode of We Built This Business, we talk with Adam Smith, founder of A-Game Consultancy. Adam is a high-performance coach who helps business leaders, athletes, and entrepreneurs elevate their mindset, health, and success. We dive deep into the importance of personal development, business growth strategies, and why hard work is often misunderstood in today’s world. HIGHLIGHTS: • How Adam transitioned from hospitality to high-performance coaching. • The founding story of A-Game Consultancy and how it scaled to a multi-six-figure business. • The key habits and routines for entrepreneurs to achieve balance and success. • Why hard work is often labeled as toxic and how to reframe it. • The mindset shifts needed to overcome limiting beliefs and imposter syndrome. • Practical steps to improve both your personal life and business performance. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR This episode is brought to you by Team Building Experiences, a nationwide team-building company that keeps things fun for businesses. From Game Shows to Sports Days, there’s an event for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://agameconsultancy.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page
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    34 mins
  • EP44 - Building The Business - January 2025 - Daniel Osullivan

    EP44 - Building The Business - January 2025 - Daniel Osullivan
    Feb 4 2025
    In this special solo episode of We Built This Business, host Daniel Osullivan shares an insider update on his own businesses—Red Cactus Events and the newly launched Shizzoo Media. He discusses the growth, challenges, and future plans for the company, offering a transparent look into running and scaling multiple brands in the event and media industries. From financial goals and team expansion to marketing strategies and investment ventures, Daniel gives an honest breakdown of where the business stands as of January 2025. HIGHLIGHTS 1. Introducing the How We solo episodes—Daniel’s monthly business update. 2. The growth of Red Cactus Events, its 10 sub-brands, and expansion plans. 3. The launch of Shizzoo Media, a new creative content agency. 4. 2024 financial recap: £1.4M turnover, £120K profit, 15 employees—with a goal to reach £1.75M and 20 employees in 2025. 5. New training initiatives to upskill employees and stay ahead with AI advancements. 6. Marketing shift: focusing on social content and a brand vlog series. 7. Investment challenges: difficulties in securing Bitcoin investment access. 8. Business performance update—team building events are up, but retail experiences are struggling. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We explore their beginnings, challenges, successes, and lessons learned. Running a business is tough—so why not learn from those who have done it before? PODCAST SPONSOR Team Building Experiences offers nationwide team building events, ensuring companies Keep Things Fun! From game shows to sports days and more, there’s something for every team. Visit https://bit.ly/tbe-pod and use code PODCAST15. VALUABLE RESOURCES Host Website www.redcactusevents.co.uk www.shizzoo.co www.webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of Red Cactus Events, overseeing brands in events, entertainment, and media, including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode, we donate £10 to the British Heart Foundation. Our goal is to contribute £520 a year! Donate here.
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    9 mins
  • EP43 - How I Built Boost Drinks into a £75 Million Revenue Business - Simon Gray

    EP43 - How I Built Boost Drinks into a £75 Million Revenue Business - Simon Gray
    Jan 28 2025
    In this episode of ‘We Built This Business,’ we talk with Simon Gray, founder of Boost Drinks. Simon shares his journey of building a challenger brand in the functional drinks space, growing it to £75 million in revenue, and eventually selling the business to AG Barr for £20 million. From starting with no formal business plan to navigating challenges like cash flow and competition, Simon reveals how he scaled his business and maintained its identity in a competitive market. HIGHLIGHTS 1. Starting Boost Drinks: Simon discusses how he turned a university pain point into a thriving business, launching a challenger brand in the energy drinks space. 2. Scaling Up: From a small team to a £75 million revenue business, Simon highlights pivotal moments in Boost's growth journey. 3. The Acquisition by AG Barr: Insights into the deal-making process and navigating the transition after selling his company. 4. Brand Innovation: How Boost diversified its offerings with products like isotonic sports drinks and iced coffee. 5. Lessons Learned: Simon shares the challenges of leadership, including tough personnel decisions and managing cash flow in high-growth phases. 6. Future Plans: What’s next for Simon as he transitions out of Boost and explores new ventures. PODCAST INTRODUCTION Daniel O’Sullivan invites business owners and industry experts onto the We Built This Business podcast to discuss how they built their businesses. We explore their origins, challenges, successes, and lessons learned along the way. Running a business is hard work, so why not learn from those who’ve done it before? PODCAST SPONSOR Team Building Experiences is a nationwide team building company specializing in keeping things fun for businesses. From game shows to sports days, there’s something for every team! Visit Team Building Experiences and use code PODCAST15 for 15% off your next event. Team Building Experiences Website - https://bit.ly/tbe-pod Offer Code – PODCAST15 VALUABLE RESOURCES Guest Website - https://www.boostdrinks.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 19 – How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck Episode 41 – How I Built a £7 Million Events Business From £1000 – Ben McCarthy ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page
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    52 mins

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