Are you suffering from confirmation bias?

Are you stuck looking for proof that the way you do things is right? When was the last time you challenged your own business habits, or asked if there might be a better way to respond to wedding inquiries or create new offerings? In this episode, I dig into confirmation bias—why we cling to familiar strategies, how rejecting change might be holding you back, and what happens when you finally open yourself up to different perspectives and new solutions.

Listen to this new 7-minute episode for fresh advice on breaking out of old patterns, weighing new options, and finding better ways to grow your wedding business.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Do small things consistently every day over a long period of time.

Are the big goals in your business or life starting to feel overwhelming? What if you could make real progress just by showing up a little bit each day? In this episode, I explore how small, consistent actions compound over time—whether you're learning a language, building a website, or mastering a new skill. What streak could you start today that would move you closer to your goals? How can you make big tasks feel less daunting by breaking them down into manageable daily actions?

Listen to this new 10-minute episode for inspiration on how simple, repeated efforts can lead to big changes and the motivation you need to start—or restart—your own streak.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Jeffrey Shaw - Selling to the Luxury Buyer

Are you truly embodying the world your high-end clients live in, or are you just hoping for big sales without understanding their mindset? What’s the difference between offering luxury and simply chasing money? Tune in for real strategies to upgrade your approach, understand your unique perspective, and see why embodying your client’s world—rather than just observing—can transform your wedding business.

Listen to this new episode for insights on why mindset matters, what luxury clients value, and how leveling up your business starts by leveling up yourself.

About Jeffrey:
Jeffrey Shaw is a globally recognized expert on selling to the affluent, renowned for transforming how luxury businesses attract and retain high-end clients. With over four decades of experience working with the world’s wealthiest individuals, he combines deep insight into the luxury buyer mindset with proven strategies for success. A celebrated portrait photographer whose work has appeared on The Oprah Winfrey Show, CBS News, People, and O Magazine, and hangs at Harvard University, Jeffrey brings a rare understanding of affluent clients’ behaviors and needs. He is the author of Sell to the Rich, LINGO, and The Self-Employed Life, a sought-after speaker at top industry events including ASID, NKBA, and the Luxury Home Design Summit, a TEDx presenter featured on TED.com, and the founder of National Self-Employed Day (May 4).

Contact Jeffrey:
https://jeffreyshaw.com

https://www.linkedin.com/in/jeffreyshawauthor/

https://www.instagram.com/jeffreyshaw/

https://www.facebook.com/JeffreyShawAuthor

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If y

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Are you chasing more leads when you should be chasing better results from the ones you already have? What if improved follow up, not just more inquiries, could be the key to growing your wedding business profits? In this episode, I share why focusing on conversion—not quantity—might be what your business truly needs and how systems, automation, or just persistence can make all the difference.

Listen to this new 10-minute episode for practical ways to follow up smarter, boost sales without extra ad spend, and squeeze more profits out of the leads you already have.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

How much effort does it really take for your customers to do business with you? Are you asking for too much information up front, hiding fees, or making simple tasks needlessly complicated? In this episode, I dig into the ways we unintentionally add friction—“sludge”—that drives prospective customers away, and share strategies for making it easier for people to choose you.

Listen to this new 10-minute episode for practical tips on reducing friction and making your business the easiest—and most appealing—choice for couples planning their wedding.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Are you creating a place where your team loves to work… or just shows up for a paycheck? What moments of mentorship are you providing? What do your employees say about their jobs when you’re not around? In this episode, I share research and insights on how meaningful connection, advocacy, and purposeful recognition lead to loyal teams and lasting retention.

Listen to this new 38-minute episode for practical ways to create an environment your employees never want to leave, plus the simple questions and moments that make all the difference.

About Clint:

Clint Pulver is an Emmy Award Winner, Hall of Fame Keynote Speaker, Author, Pro-

Drummer, Helicopter Pilot, Speaker Coach, and Workforce Expert. Known as the leading

authority on employee retention, Clint has transformed how corporations like the NBA,

Microsoft, Red Bull, and NASA create lasting loyalty through his work and research as the

Undercover Millennial. He is also the author of #1 bestselling book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. He has been featured

by Business Q Magazine as a “Top 40 Under 40,” and is the president and founder of Dream Machines, a youth foundation that gives children with disabilities the gift and magic of flight.

@ClintPulbver on LinkedIn, Instagram, Facebook, TikTok and YouTube

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Which of these 3 salesperson types are you?

Do you truly think like an owner when it comes to selling your services, or are you simply "punching the clock"? What happens when you empower your team with both responsibility and authority? In this episode, I explore the three kinds of salespeople you might encounter (or be yourself), why it matters for your clients’ confidence, and how acting with an owner’s mentality can shape your success—and your referrals.

Listen to this new 11-minute episode for insights on adopting an owner’s mindset in every sale and building a team that inspires trust, loyalty, and long-term business.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com

Are you ever going to change the way you respond to inquiries?

Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to avoid getting ghosted, and why asking the right question—at the right time—makes all the difference.

Listen to this new 9-minute episode for practical tips on changing your inquiry responses, adapting to today’s couples, and improving your lead conversions.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Have you ever wondered... "What would Alan say or do about this?" - well, now you can ask my AI Alter-Ego "Ask Alan Anything" the things you'd ask the real Alan, any time of the day or night. And as a listener of this podcast, you'll save 50%, so starting at only $10 per month you can "Ask Alan Anything"!

Go to www.WhatWouldAlanSay.com and use the 50% off coupon code - podcast - to start asking Alan anything today.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:

• Apple Podcast: http://bit.ly/weddingbusinesssolutions
• YouTube: www.WeddingBusinessSolutionsPodcast.tv
• Spotify: https://spoti.fi/3sGsuB8
• Stitcher: http://bit.ly/wbsstitcher
• Google Podcast: http://bit.ly/wbsgoogle
• iHeart Radio: https://ihr.fm/31C9Mic
• Pandora: http://bit.ly/wbspandora

©2025 Wedding Business Solutions LLC & AlanBerg.com