• What AI Can’t Replace in Brand Communication and PR

  • Jan 14 2025
  • Length: 23 mins
  • Podcast

What AI Can’t Replace in Brand Communication and PR

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  • Summary

  • In this episode of *Leadership Lessons*, host Yatin Naik, Business Head at HT Smartcast, sits down with Atul Sharma, CEO of Ruder Finn India and Head of the Middle East, to explore the transformative role of AI in PR and marketing communications. With over 20 years of experience, Atul shares insights on how AI is reshaping crisis management, reputation building, and client trust while highlighting what AI cannot replace. He also discusses essential leadership skills for the AI era and how Ruder Finn integrates AI into its operations. Tune in for an engaging conversation on navigating AI-driven change in PR!
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