What if the key to revolutionizing your business lies within stories of the past? Join us as industry veteran Jason Ezell shares his incredible journey from being on the dealership floors to pioneering digital transformations in the automotive industry. With over 30 years of experience and as the co-founder of groundbreaking companies like DealerSkins and Datium, Jason offers a treasure trove of insights into the industry's digital shift. From the skepticism of dealerships in the late 1990s to the rise of digital marketplaces, this episode promises a rich understanding of the automotive world's evolution.

Step back in time to the early days of AutoTrader and the transformative shift it brought to the automotive sales landscape. Hear firsthand accounts of what it was like to be part of this digital "gold rush," where traditional newspaper listings gave way to a powerful online marketplace. Through tales of camaraderie, competition, and a culture reminiscent of the Wild West, we explore the vibrant dynamics of sales teams driving this transformation and the lessons learned along the way. Uncover the strategies that propelled startups to scalability and the grit required to navigate economic uncertainties.

In a world where data can be both a tool and a weapon, discover the pivotal role of data standardization and its impact on dealerships. Jason reflects on the challenges of integrating new technologies while staying true to the fundamentals of the car business. As the episode unfolds, we also emphasize the growing importance of quality visuals and video marketing in meeting modern customer expectations. Whether you're an industry veteran or a curious newcomer, this episode offers a compelling mix of nostalgia, innovation, and practical wisdom, all captured through personal stories and industry insights.

In this episode of What's Going On?...with Shaun, Shaun welcomes Ray Myers, a multifaceted entrepreneur and leader with over 20 years of experience. They discuss the importance of perspective in entrepreneurship, the principles of living a fulfilling life, and the myths that often trap entrepreneurs. Ray shares actionable insights on delegation, the significance of recognition in the workplace, and the necessity of solving people problems before addressing processes. The conversation emphasizes the balance of personal and professional life, the value of core principles, and the need for effective business strategies. In this conversation, Ray Myers discusses the importance of accountability in business roles, recognizing when a business is 'flying blind', and the significance of clarity and intentionality in both personal and professional life. He emphasizes the need for discovering core values that resonate with one's true self and offers insights on avoiding self-sabotage as an entrepreneur. The discussion concludes with a light-hearted speed round of questions, showcasing Myers' personality and preferences.

Connect with Ray: linkedin.com/in/raymyers or https://www.eosworldwide.com/ray-myers

Takeaways

• Perspective is crucial; things are often better than they seem.
• Living a full life requires balance in five key areas.
• Entrepreneurs often fall into self-limiting beliefs.
• Delegation is essential for effective leadership.
• Recognition and appreciation are vital for employee satisfaction.
• Toxic individuals can harm organizational culture, regardless of their performance.
• Processes should be simplified to enhance efficiency.
• Accountability charts clarify roles and responsibilities in a business.
• Emotional intelligence in leadership fosters a positive work environment.
• Investing in people leads to overall business success. One person must be responsible for critical roles.
• Many entrepreneurs mistake motion for progress.
• Simplifying metrics can lead to better business insights.
• Intentionality is key to creating a fulfilling life.
• Core values should be discovered, not contrived.
• Visionaries need a counterpart to execute their ideas.
• Everyone in the organization should have a measurable goal.
• Healthy habits should be the focus, not just weight loss.
• Self-awareness is crucial for personal growth.
• Creating a culture aligned with core values attracts the right people.

Chapters
00:00
Introduction to Ray Myers and His Expertise

05:10
The Power of Perspective: Optimism in Today's World

08:15
Defining a Full Life: The EOS Life Principles

12:35
Myths of Entrepreneurship: Breaking Self-Limiting Beliefs

19:17
The Importance of Delegation and Elevation in Business

25:08
The Role of Recognition in Employee Satisfaction

30:02
Solving People Problems Before Process Issues

35:05
Streamlining Processes and Accountability in Business

40:46
Accountability in Business Roles

41:55
Flying Blind: Recognizing Business Challenges

46:20
Clarity and Intentionality in Life

53:48
Discovering Core Values

01:00:44
Avoiding Self-Sabotage as an Entrepreneur

01:05:38
Fun Speed Round: Quickfire Questions

00:00
Introduction to Ray Myers and His Expertise
05:10
The Power of Perspective: Optimism in Today's World
08:15
Defining a Full Life: The EOS Life Principles
12:35
Myths of Entrepreneurship: Breaking Self-Limiting Beliefs
19:17
The Importance of Delegation and Elevation in Business
25:08
The Role of Recognition in Employee Satisfaction
30:02
Solving People Problems Before Process Issues
35:05
Streamlining

Trailblazing through the automotive industry, Ray Selvey has navigated a career filled with challenges and triumphs, breaking barriers in a traditionally male-dominated field. Her passion for cars ignited in her youth and has fueled her journey from e-commerce management to becoming a director of sales and general manager. In our latest episode, Ray uncovers the lessons learned from her groundbreaking career and why authenticity and determination are keys to success. She shares how her unique approach to sales has not only paved the way for her but has also inspired others to challenge the status quo.

We also explore the seismic shifts in the automotive sales process driven by technological advancements. Ray recounts the transition from managing sales with note cards to embracing CRM systems and data analytics, highlighting how these tools have revolutionized customer experience. Her reflections on mentorship and the importance of empathy, transparency, and personal accountability offer invaluable insights for sales professionals seeking to thrive in an ever-evolving landscape. As dealerships adapt to digital tools, Ray emphasizes the need for a seamless, customer-centric approach to car buying, ensuring both buyers and salespeople enjoy the process.

Finally, we delve into the critical role of an optimized online presence for automotive dealerships. Ray discusses strategies for enhancing automotive website conversion rates and the importance of providing comprehensive, user-friendly experiences. Her thoughts on leadership, the future of the industry, and the power of networking underscore her commitment to empowering others and fostering a supportive professional community. Join us in celebrating Ray Selvey's remarkable contributions as she shares her vision for a dynamic and innovative automotive future. Connect with her on LinkedIn to gain further insights from her wealth of experience.