Showing results for "David Murray" in Personal Success

As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas.

No matter what your background, your education, your hopes and dreams, everything you need to achieve anything you want you already have within you. This book will help you see the possibilities around you and reprogramme your mental software to overcome your fears, doubts, worries and limiting beliefs. Yes, do yoga, tai chi and meditation - this book will have a bigger impact, faster and cheaper.

Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students’ familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites.