Showing results for "Jonathan Edwards" in Marketing & Sales

Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.

This audiobook takes the listener on a journey from building an online presence to enhancing their Facebook, Twitter, and LinkedIn strategies. Along the way, the listener will learn secrets of social media marketing and how to make their sites accessible for all devices. For the novice, this audiobook is a step into the adventure of online marketing. For the expert, this audiobook serves as a refresher of critical areas needed to succeed.