Showing results for "Peter Weiss" in Marketing & Sales
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The Techlash and Tech Crisis Communication
- Written by: Nirit Weiss-Blatt
- Narrated by: Peter J. Borys
- Length: 6 hrs and 47 mins
- Unabridged
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This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.
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The Techlash and Tech Crisis Communication
- Narrated by: Peter J. Borys
- Length: 6 hrs and 47 mins
- Release date: 2022-01-31
- Language: English
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Price: $15.15 or 1 Credit
Sale price: $15.15 or 1 Credit
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