Showing results by publisher "Brilliance Audio" in Business & Careers

Mackay gives practical advice and explicit instructions on the best ways to find and approach a potential employer. By drawing on decades of experience running his own business and by showing the perspective of the employer, Mackay is able to give listeners the skills needed to assess what the company is looking for in a prospective employee and how to match those expectations.

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

Learn how to create a clear path to success with an efficient and collaborative team. Everyone has something to offer, you simply need to identify what each of your team members uniquely provides. Uncover your best qualities and imagine the goals that you can achieve with a group of equally talented individuals. No task is too big and no company is too small for a celebrated and strong team. This book is filled with team-building tips, real-life stories, and helpful quotes to begin your shared success.

Ideas about globalization have become so completely accepted that they are now embraced as the conventional. This book presents a very different position, based on a serious look at the history of globalization and a reader-friendly presentation of the economic data that dramatically refute the accepted truths advanced by so many commentators.

Digital technology is transforming every corner of the economy, fundamentally altering the way things are done, who does them, and what they earn for their efforts. In The Wealth of Humans, Economist editor Ryan Avent brings up-to-the-minute research and reporting to bear on the major economic question of our time: can the modern world manage technological changes every bit as disruptive as those that shook the socioeconomic landscape of the 19th century? Find out.

How does a good manager become a great leader? Ask around in business circles, and you’ll get a thousand different answers. But now, internationally-renowned leadership expert Dr. Peter Fuda has created a single, coherent roadmap for leadership effectiveness in Leadership Transformed. After more than a decade’s research and practice, Dr. Fuda shares the seven common themes that have enabled hundreds of CEOs across the world to transform themselves into highly effective leaders, and transform the performance of their organizations as well.

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

When activist Nell Merlino decides something needs to change, she throws everything she has into changing it, whether it is raising the visibility of girls or helping women build their microbusinesses into million-dollar enterprises. Her many campaigns have helped women make dreams come true and Stepping Out of Line is Merlino's bold manifesto for women to get what they want in their lives.

It really is true: What you say and how you say it speaks volumes about your professional promise and leadership potential. Whether it's giving an impromptu sales pitch or keynoting a major business conference, public speaking can make you or break you.

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

Create Your Future the Peter Drucker Way helps any business leader uncover the future now and use this knowledge to steer his or her organization - and career - to success. The book encourages you to consider how your actions can create, influence, and affect the future for other people, as well as entire professions and organizations. In particular, it helps you develop the same kind of forward-thinking/acting Drucker mindset that led him to the highest levels of success.

A business's greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.

The greatest threat to an organization's success is not always the competition. Often, it is what a company does to itself. Because of fear, companies become plagued with barriers and bureaucracy that limit success, crush employees, and infuse frustration and a sense of futility across the enterprise. It starts with a narrowing of focus, which leads to the first level of bureaucracy: parochialism.

We are all fascinated by them - that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, it seems we would know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans - those with liquid assets of $5 million or more. What is this new class of people, and how did they get that way?

As our society continues its transition from the Industrial Age to the Digital Age, new challenges are being introduced into the workplace, giving rise to a new phenomenon, Virtual Distance.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

For Jim McCann, the founder and CEO of the world’s leading florist, 1-800-Flowers.com, being open and ready to speak to a variety of audiences is his most powerful leadership tool. In Talk Is (Not!) Cheap, McCann illustrates how the art of conversation leadership - the process he developed to engage others and create forward momentum in the workplace - can be used to inspire, innovate, and win. Using a blend of how-to and insightful personal stories, this audiobook argues that the gift of gab may just be the most critical (and undervalued) skill set in today’s workplace.

What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.