Showing results by publisher "Blackstone Audio, Inc." in Marketing & Sales

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

National Public Radio's Beijing correspondent Rob Gifford recounts his travels along Route 312, the Chinese Mother Road, the longest route in the world's most populous nation. Based on his successful NPR radio series, China Road draws on Gifford's 20 years of observing first-hand this rapidly transforming country, as he travels east to west, from Shanghai to China's border with Kazakhstan. As he takes listeners on this journey, he also takes them through China's past and present while he tries to make sense of this complex nation's potential future.

Are you ready to win in the boardroom and in the bedroom? Winning in the boardroom (or office) and in the bedroom (keeping your husband satisfied) takes work—yes, work. This audiobook will teach you principles to transform your attitude, a boring sex life, and a complaining spirit into one that embraces life and expects joy. Change your life from "just barely getting by" to thriving and let Tunita Bailey, real estate professional and financial lifecoach, show you how.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

During his 40-year career in the worlds of law, sports, business, and politics, Ron Shapiro has worked with a great variety of people. He's found that the secret for getting into the winner's circle is simply disciplined preparation.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.