Showing results by author "Andrew Ford" in Business & Careers

Whether you're a top-shelf corporate escapee, a fed-up middle manager or a young entrepreneur the e-ttraction method can help you set up a business to achieve your life goals. The 12-step process is separated into three sections to Understand who you are and what you want to achieve, to Build the strategy and assets for your new business, and finally to Leverage your unique assets into a realistic and manageable business model.

Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star. Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job they hate to run a business they love. What worked, what didn't and the nitty gritty details of how to start ...