Showing results by publisher "Tantor Audio" in Personal Success

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process.

If you're slogging through your days in a boring or unrewarding job, it may be time to make a big change. Careers for Dummies is a comprehensive career guide from a top career coach and counselor that will help you jump start your career and your life. Dive in to learn more about career opportunities, with a plethora of job descriptions and the certifications, degrees, and continuing education that can help you build the career you've always wanted.

At 20 years of age, Samuel Leach was studying at college. He appeared to be a typical student, but there was something different about him. While his classmates were engrossed in their studies, as well as their burgeoning social lives, Samuel was adding another facet to his education. He was teaching himself the science and art of trading. With nothing more than a boxer's heart and drive, Samuel turned £2k into £178k in his first year, and a few short years later, he rose to global renown by building his new enterprise to become a multi-million-pound trading business.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Achieving your life's full potential and turning your dreams into your reality is made much easier when you understand how to tap into the unlimited power of your subconscious mind. You are born with an incredibly powerful tool at your disposal, yet most of us never learn how to use that asset to its fullest potential. This book will teach you how to systematically program your subconscious mind into becoming the person that you were intended to be.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

How do you get a job without experience and get experience without a job? It's the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak's Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert.

More than ever, these days, the sales process often turns into a war about price: a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says best-selling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.

The Art of Victory is a manual for survival and prosperity in the midst of current social, technological, and environmental changes. Like Sun Tzu's Art of War, this book is a guide for business and social leaders, broad in scope but specific enough to apply to everyday life. Drawing on decades of experience working with and advising the highest levels of political and military leadership, Copley offers his 28 Maxims of Victory to understand how civilizations and societies naturally evolve.

Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

If you’re like most women, you're still climbing out of a hole created by the worst economic recession since the Great Depression. If that's not enough angst to deal with, your boss wants it yesterday, your kids want it today, and your spouse wants it tonight. We also face an onslaught of time-sucking distractions: the Internet, email following you everywhere, Facebook, Twitter, texting, and virtual relationships - all competing with our ability to accomplish Big Things in our lives.

Steven Johnson, an acknowledged best-selling leader on the subject of innovation, gathers essays, interviews, and cutting-edge insights from exciting field leaders. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former chief software architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

How to retire while continuing to enjoy all the best things that haute-bourgeois life has to offer? The answer has been under our noses all along: Retire while still working!

Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company.

This is a book for anyone who feels they've fallen short of their career potential, or wondered if the things they do or don't do at work are sabotaging their careers. The truth is, most people learn their greatest lessons not from grasping the brass ring, but from letting go of negative influences and behaviors. Now, Dr. Daniel T. Drubin helps readers identify what he terms the "rotten bananas": unhealthy habits, relationships, jobs, and beliefs that are holding them back.