Showing results by publisher "Blackstone Audio, Inc." in Marketing & Sales

After a decade of rapid growth, the world’s most celebrated emerging markets are poised to slow down. Which countries will rise to challenge them? To identify the economic stars of the future, we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon. As an era of easy money and easy growth comes to a close, China in particular will cool down.

This is a collection of Walter Williams’ essays, drawn from his syndicated column. Williams writes with brilliant clarity––and he doesn’t mince words. He destroys a number of prevailing myths, such as economic and social disparities being the result of racism and economic sanctions punishing the South African blacks more that the whites. Williams explains why the nature of congressmen is not to act in the national interest and shows how government regulations hinder rather than help the disadvantaged.

In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.

Eighteen years after the genocide that made Rwanda international news, yet left it all but abandoned by the West, the country has achieved a miraculous turnaround. Rising out of the complete devastation of a failed state, Rwanda has emerged on the world stage yet again - this time with a unique model for governance and economic development under the leadership of its strong and decisive president, Paul Kagame. Here, Patricia Crisafulli and Andrea Redmond look at Kagame’s leadership.

While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.

Negotiation is a skill people need to use every day. In this audio exclusive, learn the negotiation skills required to navigate difficult situations that arise in everyday life. From buying a car to purchasing a home, one needs to know how to effectively negotiate, especially when the other party is a seasoned professional. Harvard professor, Joshua N. Weiss, Ph.D., gives us to tools to negotiate when we have a major stake in the game or when we're perceived as the "weak consumer."

Does the mere thought of selling cause you to break out in a cold sweat? Is a great salesperson something you desperately want to become, but struggle with overcoming fear, being pushy, or being seen as "that guy/girl" who people avoid like the plague? If this sounds like you, breathe easy, you aren't alone. Hope is here! Selling is littered with many potential land mines; however, you can learn the exact sales skills needed to build greater levels of sales confidence and sell like a pro. Building sales confidence involves being real with yourself and having a proven road map.

Fears can keep us from reaching for our dreams and desires. But, we have a God much bigger than our fears - one who promises us a more abundant life. We just need to trust. The key to indie business success is in your faith, God's promises, and who God made you to be. Mix in a few unique business development success principles, and you have all you need for finding more business, more faith, and more of the life you desire. Unselling isn't just about "not selling"; it's about so much more. Here, you'll learn what an unselling life looks like and how to achieve it for yourself.

In recent years the young, educated, and affluent have surged back into cities, reversing decades of suburban flight and urban decline. And yet all is not well, Richard Florida argues in The New Urban Crisis. Florida demonstrates how the same forces that power the growth of the world's superstar cities also generate their vexing challenges: gentrification, unaffordability, segregation, and inequality.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

Project Animal Farm provides a riveting and revealing look at what truly happens behind farm doors, as discovered by a fearless young woman. Sonia Faruqi, a 25-year-old Ivy League graduate and investment banker, had no idea that the night she arrived at the doorstep of an organic dairy farm would mark the beginning of a journey that would ultimately wind all the way around the world. Instead of turning away from the animal cruelty she would come to witness, Sonia made the most courageous decision of her life.

The Austrian economist Ludwig von Mises is increasingly recognized as one of the most important originators of modern economic thought. This book studies his ideas in a clear and systematic way and pulls out from Mises's own writings the main themes of his work. Mises's central theme is an emphasis on microeconomics. All real economic decisions, he insists, are taken by particular people at particular times and places; the motivating forces, therefore, are personal and psychological.

Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.

What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales.

This super-practical guide to personal success is packed with no-nonsense tips that will get anyone where they want to be in business and in life.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

Looking for some creative ways to increase your corporate sales and your personal income? In Guerrilla Selling sales consultants Bill Gallagher, Ph.D., and Orvel Ray Wilson team up with the best-selling author of Guerrilla Marketing and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. The result is a fast-moving guide full of unconventional weapons and tactics for increasing sales that can be applied immediately for impressive results.