Showing results by narrator "Dana Hickox" in All Categories

Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt.

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

In his new audiobook, Roger Davis reveals point-blank that Wall Street's just not that into you. Drawing on an investment career spanning more than two decades, Davis delivers a dynamic and deadly accurate analysis of Wall Street's "one size fits all" approach - and why even wealthy investors should be wary.

National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year, and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for.

Based on a unique three-year study of nearly 200 self-made millionaires, The Millionaire Mystique uncovers the surprising secrets, individual stories, and pivotal career decisions of successful and happy millionaire women. Startlingly, the research shows that no silver spoon is required, and personal setbacks and career detours challenged - but did not stop - later success.

They Know Everything About You is a groundbreaking exposé of how government agencies and tech corporations monitor virtually every aspect of our lives, and a fierce defense of privacy and democracy. The revelation that the government has access to a vast trove of personal online data demonstrates that we already live in a surveillance society. But the erosion of privacy rights extends far beyond big government.

While today's global economy is experiencing a significant cycle of outsourcing across industries, leadership cannot be outsourced; it must be organically transformed. The Next Gen Leader will show you how to discard outworn traditions and become the next-generation leader you were born to be! It is a system designed to help you maximize individual, team, and organizational leadership potential, regardless of your position, pay, or power.

With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance - the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy-protecting techniques and projects, they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading information to interfere with surveillance and data-collection projects.