Showing results by author "J David Lichtenthal" in All Categories
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Fundamentals of Business Marketing Research
- Foundation Series in Business Marketing
- Written by: Richard E. Plank, David A. Reid, J David Lichtenthal
- Narrated by: Michael Kornblau
- Length: 10 hrs and 28 mins
- Unabridged
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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors.
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Fundamentals of Business Marketing Research
- Foundation Series in Business Marketing
- Narrated by: Michael Kornblau
- Length: 10 hrs and 28 mins
- Release date: 2021-07-29
- Language: English
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Price: $31.26 or 1 Credit
Sale price: $31.26 or 1 Credit
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