Showing results by author "Katherine E. Jocz" in All Categories
-
-
All Business Is Local
- Why Place Matters More Than Ever in a Global, Virtual World
- Written by: John A. Quelch, Katherine E. Jocz
- Narrated by: Walter Dixon
- Length: 5 hrs and 18 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.
-
All Business Is Local
- Why Place Matters More Than Ever in a Global, Virtual World
- Narrated by: Walter Dixon
- Length: 5 hrs and 18 mins
- Release date: 2012-03-16
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wish list failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Price: $32.41 or 1 Credit
Sale price: $32.41 or 1 Credit
-
