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In this Wall Street Journal best-seller, you will be escorted into a story describing the brand as a tangible expression of a top performing culture and how it comes to life when its elements– including the mission–are taken off the wall and put into daily action at all levels and through all individuals in the organization.

In unprecedented times, your brand needs unprecedented protection! The Illuminated Brand masterfully combines the concepts in David Corbin’s best-selling books, Illuminate and Wall Street Journal best seller Brandslaughter. This business parable returns to Reliance Hospital, where a pandemic introduces challenges that threaten the hospital’s brand. Follow along as an audit of brand integrity exposes issues beyond the company’s control and reveals how facing, following, and fixing them prevents involuntary brandslaughter.

Based on direct conversations between our Founding Fathers, there are clear qualities, characteristics, and skills associated with the small minority of people who greatly influence the majority. Influencers rule every aspect of life. And life, at its most basic core, is every individual on the planet keeping score on every individual with whom they have any form of contact.