The Little Blue Book of Innovation

Knowing how to correctly measure innovation is essential. It is essential since when you measure yourself correctly, then you put your focus on the right things, thus accelerating your success. In the case of measuring innovation it's even more essential, because it allows innovation managers, who are establishing the credibility of unfamiliar innovation activities and their own professional credibility inside organizations, to demonstrate the value of their activities to the organization. This, when done correctly, significantly increases your chances of having a sustainable and successful operation for the long term.

How should you measure innovation? Some would say that innovation is such an abstract term that involves creativity, good fortune, culture, and other immeasurable elements and thus, shouldn't be treated like other business practices as it might create an "innovation bureaucracy". Others would go straight for the monetary outcome. The answer lies somewhere in between, and it is straightforward and practical. This book is about stopping the high-level rhetoric and making things very simple and accessible to anyone who is seeking tangible solutions to the innovator's dilemma that can be applied in any type of organization and in any industry.

Ahi Gvirtsman has been dealing directly with innovation management since 2011 as the global innovation VP at a Fortune 50 company and as mentor to innovation managers in organizations of various types (B2B, B2C, government, municipal, security, and more) and in numerous locations around the world. In his first book, The PEAK Innovation Principles, he laid out the foundation for an innovation ecosystem. In this book, the first in a series about innovation management, he drills down into specific elements of creating and running such ecosystems that are essential to the success of innovation managers.

Ahi believes that innovation management should be treated just like existing management disciplines such as marketing, sales, etc., and have broadly known standards and best practices allowing someone who was an innovation manager in one organization to be able to make a smooth transition into the same role in any other organization. That's the motivation behind the little blue book of innovation series. It is to promote the agenda of a new management discipline that is taking shape around the world, and make its tools and best practices broadly accessible.