Eddie Yoon
The 22 Laws of Category Design
The Best Fiction Podcasts for Listeners Who Love a Good Story
You can’t beat a good story. Luckily, humans are great at storytelling, and the best fiction podcasts are all the proof that the modern listener requires. Get the popcorn ready; it’s storytime.
Best Sellers
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Snow Leopard
- How Legendary Writers Create a Category of One
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....
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Snow Leopard
- How Legendary Writers Create a Category of One
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Release date: 2023-02-15
- Language: English
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Price: $25.00 or 1 Credit
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different....
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5 out of 5 stars
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Excellent! So many ideas a true reference material!
- By Kim on 2022-12-21
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Release date: 2022-10-21
- Language: English
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Price: $8.71 or 1 Credit
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 2023-06-30
- Language: English
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Overall1 out of 5 stars 1
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Performance1 out of 5 stars 1
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Story1 out of 5 stars 1
Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 2023-04-19
- Language: English
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Written by: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Unabridged
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Overall4 out of 5 stars 1
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Release date: 2022-11-23
- Language: English
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How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- Written by: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Unabridged
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The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives....
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How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Release date: 2022-11-02
- Language: English
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 2023-05-12
- Language: English
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Price: $18.74 or 1 Credit
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Unabridged
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business....
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Release date: 2022-11-03
- Language: English
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Unabridged
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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is....
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Release date: 2022-11-07
- Language: English
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Written by: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Overall1 out of 5 stars 1
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Performance4 out of 5 stars 1
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Story1 out of 5 stars 1
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 2017-05-05
- Language: English
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Unabridged
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In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business....
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Release date: 2022-10-21
- Language: English
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Written by: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 2023-01-11
- Language: English
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Written by: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Unabridged
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Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Release date: 2021-11-15
- Language: English
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Written by: Category Pirates, Eddie Yoon, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business....
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Release date: 2023-01-17
- Language: English
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Written by: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
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The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion....
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 2023-01-11
- Language: English
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Unabridged
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Overall3 out of 5 stars 1
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Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it....
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Release date: 2022-01-06
- Language: English
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Price: $8.71 or 1 Credit
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Unabridged
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Release date: 2022-12-19
- Language: English
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Written by: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Unabridged
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Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference)....
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Release date: 2022-11-28
- Language: English
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Written by: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Unabridged
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Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Release date: 2022-11-08
- Language: English
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Written by: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Unabridged
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Release date: 2022-11-02
- Language: English
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