AUTHOR
Faris Yakob
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Paid Attention
- Innovative Advertising for a Digital World
- Written by: Faris Yakob
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved....
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Paid Attention
- Innovative Advertising for a Digital World
- Narrated by: Matthew Lloyd Davies
- Series: Cambridge Marketing Handbooks
- Length: 6 hrs and 27 mins
- Release date: 2018-02-07
- Language: English
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Price: $26.00 or 1 Credit
Sale price: $26.00 or 1 Credit
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