Steve Rivkin
Best Sellers
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Differentiate or Die
- Written by: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Good concepts, dated predictions
- By Eric on 2023-02-02
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Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Release date: 2002-04-26
- Language: English
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Price: $16.88 or 1 Credit
Sale price: $16.88 or 1 Credit
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The Making of a Name
- Written by: Steve Rivkin, Fraser Sutherland
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Unabridged
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Overall
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Performance
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Story
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly....
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The Making of a Name
- Narrated by: John Morgan
- Length: 11 hrs and 21 mins
- Release date: 2009-11-25
- Language: English
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Price: $33.01 or 1 Credit
Sale price: $33.01 or 1 Credit
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