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Simply the most endorsed start-up book ever written. Hailed by the academic community, New York Times best-selling authors, as well as established entrepreneurs. If you cannot afford to fail, this is the one book you want to listen to. Written by a 20-year serial entrepreneur, in a straightforward language with key takeaways and action steps, this book guides you through the rules to follow for starting a successful business.

Take the risk out of startup! The Greatest Entrepreneur in the World is a timeless fable that delivers the seven pillars required to fortify a successful startup business, division, or organizational launch. These pillars teach the irrefutable axioms required for a startup to survive and become a giant. This valuable business fable distills the formula developed by Sean C. Castrina, a serial entrepreneur and one of the most endorsed business authors in America.