Nicole da Costa
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 4 h et 17 min
- Version intégrale
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Au global4.5 out of 5 stars 110
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Performance4.5 out of 5 stars 99
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Histoire4.5 out of 5 stars 99
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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5 out of 5 stars
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Powerful book about why you must tell a good story
- Écrit par Utilisateur anonyme le 2018-04-11
- All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
Very choppy recording
Évalué le: 2021-06-28
The content seems good but it the recording sounds like it cuts out every few seconds. So annoying
Un problème est survenu. Veuillez réessayer dans quelques minutes.
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