
All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Acheter pour 25,00 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Seth Godin
-
Auteur(s):
-
Seth Godin
À propos de cet audio
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
©2005 Seth Godin (P)2005 Audible, Inc.Vous pourriez aussi aimer...
-
The 10X Mentor
- Auteur(s): Grant Cardone
- Narrateur(s): Grant Cardone
- Durée: 11 h et 37 min
- Production originale
-
Au global
-
Performance
-
Histoire
In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
-
-
One of my favourites
- Écrit par Amber le 2023-06-16
Auteur(s): Grant Cardone
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Auteur(s): Pat Flynn
- Narrateur(s): Pat Flynn
- Durée: 5 h et 2 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
A Super book and Super read
- Écrit par Utilisateur anonyme le 2023-08-17
Auteur(s): Pat Flynn
-
Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- Auteur(s): Jeb Blount, Mark Hunter - foreword by
- Narrateur(s): Jeb Blount
- Durée: 5 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
-
-
practical and honest
- Écrit par Mike le 2020-05-10
Auteur(s): Jeb Blount, Autres
-
Richer, Wiser, Happier
- How the World's Greatest Investors Win in Markets and Life
- Auteur(s): William Green
- Narrateur(s): Raphael Corkhill
- Durée: 11 h et 33 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And do they have anything to teach us besides making money? In Richer, Wiser, Happier, William Green draws on interviews that he’s conducted over 25 years with many of the world’s greatest investors. As he discovered, their talents extend well beyond the financial realm.
-
-
Great book for casual or professional investor
- Écrit par Wai Tong le 2021-10-26
Auteur(s): William Green
-
The Steal Like an Artist Audio Trilogy
- How to Be Creative, Show Your Work, and Keep Going
- Auteur(s): Austin Kleon
- Narrateur(s): Austin Kleon
- Durée: 4 h et 32 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Read by then author, this is an audio compilation of Steal Like an Artist, Show Your Work and Keep Going, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from Steal Like an Artist, on the ten things nobody ever told you about being creative; Show Your Work, on how to take that critical next step on a creative journey; and Keep Going, for anyone trying to sustain a productive life.
-
-
A PLEASANT SURPRISE
- Écrit par MJB le 2021-12-05
Auteur(s): Austin Kleon
-
Knowledge and Decisions
- Auteur(s): Thomas Sowell
- Narrateur(s): Robertson Dean
- Durée: 20 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This reissue of Thomas Sowell’s classic study of decision making, which includes a preface by the author, updates his seminal work in the context of The Vision of the Anointed. Sowell, one of America’s most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making—a gap that threatens not only our economic and political efficiency but our very freedom.
-
-
Brilliant. Required material for modern humans
- Écrit par Matt le 2018-04-26
Auteur(s): Thomas Sowell
-
The 10X Mentor
- Auteur(s): Grant Cardone
- Narrateur(s): Grant Cardone
- Durée: 11 h et 37 min
- Production originale
-
Au global
-
Performance
-
Histoire
In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone—business titan, entrepreneur, real estate mogul, New York Times best-selling author, thought leader, philanthropist, and founder of the 10X Growth Conference—takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success.
-
-
One of my favourites
- Écrit par Amber le 2023-06-16
Auteur(s): Grant Cardone
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Auteur(s): Pat Flynn
- Narrateur(s): Pat Flynn
- Durée: 5 h et 2 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
A Super book and Super read
- Écrit par Utilisateur anonyme le 2023-08-17
Auteur(s): Pat Flynn
-
Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- Auteur(s): Jeb Blount, Mark Hunter - foreword by
- Narrateur(s): Jeb Blount
- Durée: 5 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
-
-
practical and honest
- Écrit par Mike le 2020-05-10
Auteur(s): Jeb Blount, Autres
-
Richer, Wiser, Happier
- How the World's Greatest Investors Win in Markets and Life
- Auteur(s): William Green
- Narrateur(s): Raphael Corkhill
- Durée: 11 h et 33 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And do they have anything to teach us besides making money? In Richer, Wiser, Happier, William Green draws on interviews that he’s conducted over 25 years with many of the world’s greatest investors. As he discovered, their talents extend well beyond the financial realm.
-
-
Great book for casual or professional investor
- Écrit par Wai Tong le 2021-10-26
Auteur(s): William Green
-
The Steal Like an Artist Audio Trilogy
- How to Be Creative, Show Your Work, and Keep Going
- Auteur(s): Austin Kleon
- Narrateur(s): Austin Kleon
- Durée: 4 h et 32 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Read by then author, this is an audio compilation of Steal Like an Artist, Show Your Work and Keep Going, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from Steal Like an Artist, on the ten things nobody ever told you about being creative; Show Your Work, on how to take that critical next step on a creative journey; and Keep Going, for anyone trying to sustain a productive life.
-
-
A PLEASANT SURPRISE
- Écrit par MJB le 2021-12-05
Auteur(s): Austin Kleon
-
Knowledge and Decisions
- Auteur(s): Thomas Sowell
- Narrateur(s): Robertson Dean
- Durée: 20 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
This reissue of Thomas Sowell’s classic study of decision making, which includes a preface by the author, updates his seminal work in the context of The Vision of the Anointed. Sowell, one of America’s most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making—a gap that threatens not only our economic and political efficiency but our very freedom.
-
-
Brilliant. Required material for modern humans
- Écrit par Matt le 2018-04-26
Auteur(s): Thomas Sowell
-
The CEO Next Door
- The 4 Behaviors that Transform Ordinary People into World-Class Leaders
- Auteur(s): Tahl Raz, Kim R. Powell, Elena L. Botelho
- Narrateur(s): Bernadette Dunne
- Durée: 8 h et 50 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
-
-
Good insights
- Écrit par Chris P le 2023-09-07
Auteur(s): Tahl Raz, Autres
-
Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Auteur(s): Alex Goldfayn
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.
-
-
Terrible. Felt like a bad 1960s sales book
- Écrit par AlbertaComputers le 2023-11-20
Auteur(s): Alex Goldfayn
-
What I Learned Losing a Million Dollars
- Auteur(s): Jim Paul, Brendan Moynihan, Jack Schwager - foreword
- Narrateur(s): Patrick Lawlor
- Durée: 7 h et 29 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Jim Paul's meteoric rise took him from a small town in Northern Kentucky to governor of the Chicago Mercantile Exchange, yet he lost it all - his fortune, his reputation, and his job - in one fatal attack of excessive economic hubris. In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors.
-
-
I am floored!
- Écrit par Amazon Customer le 2019-08-28
Auteur(s): Jim Paul, Autres
-
Work It Out
- The New Rules for Women to Get Ahead at Work
- Auteur(s): Mel Robbins
- Narrateur(s): Mel Robbins
- Durée: 11 h et 17 min
- Production originale
-
Au global
-
Performance
-
Histoire
Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
-
-
Yes!!
- Écrit par saraah le 2019-10-29
Auteur(s): Mel Robbins
-
Wild and Crazy Guys
- How the Comedy Mavericks of the '80s Changed Hollywood Forever
- Auteur(s): Nick de Semlyen
- Narrateur(s): Curtis Armstrong
- Durée: 12 h et 26 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The behind-the-scenes story of the iconic funnymen who ruled '80s Hollywood - Bill Murray, Steve Martin, Chevy Chase, John Belushi, Dan Aykroyd, and Eddie Murphy - and the beloved films that made them stars, including Animal House, Caddyshack, and Ghostbusters.
-
-
A great listen about a great time in comedy
- Écrit par Utilisateur anonyme le 2023-05-15
Auteur(s): Nick de Semlyen
-
Rationality
- What It Is, Why It Seems Scarce, Why It Matters
- Auteur(s): Steven Pinker
- Narrateur(s): Arthur Morey
- Durée: 11 h et 19 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.
-
-
Dull and Underwhelming .
- Écrit par Kindle Customer le 2021-10-21
Auteur(s): Steven Pinker
Ce que les auditeurs disent de All Marketers Are Liars
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
-
Au global
-
Performance
-
Histoire
- Miri Malkin
- 2019-09-26
love the story
I love the way Seth Godin is telling a story.
it was interesting to listen to what a great story is made out of.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Jack
- 2022-12-08
Phenomenal author. Changed my entire worldview
Seth godin is an authentic author for adopting in to the consumers point of view.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Dorothy McClure
- 2020-05-24
Excellent read with compelling thought joggers
I love when an author uses real life stories to establish the theories basis. Incredibly interesting and fulfilling read.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Adam Lennie
- 2019-08-31
marketing potential crash course
learn a lot about marketing from somebody who's passionate and knowledgeable about the topic and find out what it can do for you and how did best to use it in your Pursuits for a better world
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Utilisateur anonyme
- 2018-04-11
Powerful book about why you must tell a good story
I've enjoyed all Seth Godin's books, but this one was especially solid and in my opinion, actionable. It definitely reframed the way I think about marketing as a whole, and will definitely affect any of my future marketing efforts. Highly recommended!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
4 les gens ont trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Happy Mom
- 2024-03-07
Great Read
This great little gem provides insights into that elusive ingredient when addressing your audience, worldview.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Writer, Reader, Shopper
- 2019-06-11
Easy to understand and apply
Seth Godin never disappoints. His storytelling...I mean the lies he tells... are enjoyable, practical, and simple to adapt to any business IF you have the creativity, determination and authentic desire to help need to build a great business.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
2 les gens ont trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Sandy M
- 2019-07-16
Love, Love, Love
I like this so much I'm listening again. Everyone who wonders why their business isn't thriving should read this.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
1 personne a trouvé cela utile
-
Au global
-
Performance
-
Histoire
- Karl
- 2020-08-12
A lot of fluff without much substance.
I really like Seth Godin, but I found this book to be very lacking when it comes to advice to create ones own marketing. There’s a lot of emphasis on storytelling, being remarkable and being authentic but it doesn’t do much to actually explain how to create tell the story.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Nicole da Costa
- 2021-06-28
Very choppy recording
The content seems good but it the recording sounds like it cuts out every few seconds. So annoying
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.