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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Locked in a vault since 1941, here is Napoleon Hill's definitive lesson on how to organize your thinking to attain success! In How to Own Your Own Mind, you receive a one-of-a-kind master class in how to think for success from motivational pioneer and author of Think and Grow Rich, Napoleon Hill. In three compelling chapters, Hill demonstrates how to organize, prioritize, and act on information so it translates into opportunity.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Animals are the direct product of their environment. They reactively evolve over time based on external circumstances. The process of their evolution is slow and random. Human beings are the indirect product of their environment. Although the environment is the medium through which humans adapt and evolve, our choices determine our environments. This is the fundamental difference. We get to decide the course and intensity of our personal evolution by intelligently designing our environments.

Both veterans and novices will become better coyote hunters after reading this book written by the award-winning author and expert coyote hunting guide, Michael Huff. This is the most detailed and comprehensive coyote hunting book ever written, its chapters include everything needed to master the difficult art of locating and luring coyotes to a gun or camera.