Nouveautés

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

How Can Make ‘Em Beg to Buy Help Me? If you’re trying to go broke, try to change people’s beliefs and sell them stuff. BUT... If you’re trying to get rich, PRE-SELL your stuff, shine insight where they haven’t looked and change people’s focus. Where the light of insight goes, focus follows. When focus changes, thoughts change (on their own).When thought changes, behavior changes. Then they credit you - forever! And all you did was give them a new place to look. I got rich by PRE-SELLING stuff.

"Maximizing Returns: A Practical Guide to Calculating ROI for Process Automation in Small Businesses" is an essential resource for small business owners and managers looking to unlock the full potential of automation. This concise guide breaks down the complexities of process automation and ROI calculation into actionable steps, helping you make informed decisions that drive efficiency and growth.

Dominate in a Downturn unveils a pioneering five-force model that equips technology leaders with the critical strategies needed to flourish during economic challenges. Embracing a Disruptive Mindset, Insight Agility, Distinctive Dominance, Client Centricity, and Emotional Intelligence, this book provides a blueprint for businesses aiming to not only survive but significantly grow and scale in an increasingly competitive market.

Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

Peter Wilken is an award winning brand strategist, author, speaker, and creator of The lighthouse Brand Strategy Academy online coaching program for aspiring CBOs, entrepreneurs, marketers, and anyone who wants to stand out in a crowd. Peter's branding philosophy takes you beyond important but more surface ideas of style consistency and logo into a whole-business approach to branding that will improve your marketing and your business practices.

Do you feel inadequate when it comes to communicating with others? Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the audiobook for you. You don’t have to be an extrovert to have charisma. There are specific steps you can take to boost your personal attractiveness. Learn how you can light up those around you, and do it in the best possible way, by being yourself!

I have had a 20-year career in the sales industry and have learned many great secrets to sales success from some of the biggest corporations in the world. I’ll arm you with the best and most updated knowledge about sales and marketing.

Discover some of the world’s best YouTube marketing techniques to build lasting relationships with your customer base. This audiobook offers proven techniques that will help you create better videos, market them effectively, and gain more satisfied customers!

Don't waste your time trying to figure out Facebook on your own. Do what the pros do to dominate: learn the best strategies that are proven to work. In this audiobook, you will discover an incredible array of techniques to easily increase your effectiveness with one of the most lucrative business tools in the world!

Comienza a comprender conceptos básicos de las métricas más relevantes para saber si tu estrategia de marketing digital tiene éxito. No sólo basta con ejecutar, sino medir para entender y corregir.

7 Marketing Plays is your guide to mastering the art of marketing in the digital age. Social media, Email, and Text marketing have become an essential tools for businesses aiming to reach new audiences, boost brand recognition, and gain sales. Whether you are a seasoned marketer looking to add new strategies to your playbook or a newcomer that is just trying to figure it out, this guide is designed to provide you with real winning strategies that you can actually use to grow your business.

¿A quién no le gustaría vivir BIEN y sin apenas trabajar, dedicando su tiempo a cosas más importantes como la familia, amigos, sus aficiones y pasiones? ¡A casi todo el mundo! Pues bien, en este libro se recogen las claves que te permitirán llegar a conseguirlo. Aquí encontrarás nuevas formas de enriquecerte, de manera simple y legal, utilizando estrategias probadas, que te permitirán multiplicar tu tiempo de ocio.

El cliente no compra productos o servicios, el cliente compra sensaciones y, por eso, la clave del proceso comercial está en cómo se sentirá. Aquéllos que representamos productos o servicios tenemos que ser auténticas "autopistas" para nuestros clientes.

Desmentir la falsa creencia de que el marketing digital da resultados de un día a otro sin necesidad de estrategias y presupuesto.

Neste livro, Camila Vidal, fundadora da comunidade e plataforma digital Moving Girls, conta suas experiências com o empreendedorismo e detalha os altos e baixos que a mulher pode viver no mundo dos negócios. Ela também compartilha dicas para que outras empresárias possam trilhar essa caminhada de forma mais assertiva, além de detalhar o método que fez da Moving Girls uma referência no mundo do empreendedorismo feminino.

Wie begeistern wir Kunden, statt sie nur zufriedenzustellen? Wie binden wir Kunden langfristig an uns und machen sie zu wahren Fans? Nur wenn du und dein Team Antworten auf diese Fragen habt, werdet ihr langfristig am Markt erfolgreich sein. In einer Welt, in der Produkte und Dienstleistungen immer austauschbarer werden und vieles über Nacht per Mausklick verfügbar ist, sind Menscherlebnis und Einzigartigkeit die Schlüssel zum Erfolg. In diesem Hörbuch zeigen wir dir den Weg zu gelebter KundenBegeisterung.

Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This is just another book about product management. Its a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams.