Nouveautés

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

With a new foreword and Q&A section, this revised edition of Dichotomy provides the crucial insight and awareness necessary for leaders to understand when to lead and when to follow, when to focus and when to detach, when to tighten the reins and when to let the team run, when to aggressively maneuver and when to be prudent. In The Dichotomy of Leadership, the authors deliver an audiobook that rivals Extreme Ownership with life-changing guidance that should be essential listening for every leader and team for generations.

How Can Make ‘Em Beg to Buy Help Me? If you’re trying to go broke, try to change people’s beliefs and sell them stuff. BUT... If you’re trying to get rich, PRE-SELL your stuff, shine insight where they haven’t looked and change people’s focus. Where the light of insight goes, focus follows. When focus changes, thoughts change (on their own).When thought changes, behavior changes. Then they credit you - forever! And all you did was give them a new place to look. I got rich by PRE-SELLING stuff.

Dominate in a Downturn unveils a pioneering five-force model that equips technology leaders with the critical strategies needed to flourish during economic challenges. Embracing a Disruptive Mindset, Insight Agility, Distinctive Dominance, Client Centricity, and Emotional Intelligence, this book provides a blueprint for businesses aiming to not only survive but significantly grow and scale in an increasingly competitive market.

Fine-tune your communication. Communicate: Make the Greatest Impact will show you the way with tips that provide practical information with immediate application. As you master these techniques, you will be more attractive to the media, become a leader in your field, and create opportunities that many only imagine.

We all know the professional sports athletes we watch on our screens and in stadiums at the big games—but what about Business Athletes?

Prepare: Creatively Structure and Rehearse Your Content will take you from concept to delivery, featuring scores of engaging and powerful tips. The better you prepare, the more successful your outcome. This book is where you start.

Unleash the power of impactful conversation using 7 key steps, even if you're an introvert or have been held captive by social anxiety for years. Are you plagued by the fear of initiating conversations or suffer from crippling social anxiety? Does the thought of networking events or professional conversations fill you with dread? Are you tired of feeling unnoticed, misunderstood, or swept aside in a room full of more outspoken individuals?

In today’s fast-paced financial world, mastering the art of day trading can open doors to financial independence and passive income. This comprehensive guide, designed for beginners, delves into the core strategies and tactics needed to successfully navigate the stock market, cryptocurrency, and options trading. The book covers essential trading tools, the importance of discipline, and the psychological aspects critical to becoming a successful trader.

Enter the speaking arena like a pro. Present: Techniques from the Professionals’ Playbook will take you from concept to delivery, featuring scores of engaging and powerful tips. In any arena where words are critical, effective communication tools make all the difference. This book shows you how to master those skills.

Are you an international job hunter looking to secure your dream role in the UK, but finding the process overwhelming and exhausting? This comprehensive guide will revolutionize your job search by harnessing the power of AI to streamline every step—from crafting the perfect CV to mastering the interview.

Unlock the secrets to relentless ambition and unstoppable success with "How to Hustle Up!: How to Invest in Your Dreams, Grind Now, and Shine Later." This powerful guide is your key to transforming aspirations into achievements and hard work into lasting prosperity.

The Reluctant Entrepreneur is Michael Konrad’s account of his journey from a hesitant professional to a business leader. The book explores the emotional, financial, and practical challenges of entrepreneurship, offering a realistic look at the difficulties of starting and running a business. Konrad dispels the myth of entrepreneurship as glamorous. He explains that being your own boss means managing a complex network of stakeholders and navigating uncertain markets. His upbringing in California, where he occasionally gambled, serves as a metaphor for the risks he would later face in business.

Discover the insider strategies for creating a standout resume, compelling cover letter, and SEO-optimized LinkedIn profile in this essential career guide. Drawing from years of expertise as an Amazon HR manager, senior recruiter, and executive career coach, this book reveals the step-by-step methods that have helped thousands of professional’s secure interviews and job offers.

Peter Wilken is an award winning brand strategist, author, speaker, and creator of The lighthouse Brand Strategy Academy online coaching program for aspiring CBOs, entrepreneurs, marketers, and anyone who wants to stand out in a crowd. Peter's branding philosophy takes you beyond important but more surface ideas of style consistency and logo into a whole-business approach to branding that will improve your marketing and your business practices.

Unleash the power of your voice with "Speak With Influence: Craft, Pitch and Impact: The Ultimate Guide to Landing Your Dream TEDx Talk" a groundbreaking guide by Dr. Izdihar Jamil, Ph.D., a renowned Visibility Expert and TEDx Curator. Peel back the layers of TED's guiding light as you uncover the 5 Elements of a TED Talk and its profound effects. Embrace the local brilliance of TEDx and master the art of crafting a brilliant talk that resonates deeply.

Escalar puede ser en talentos y/o habilidades. Y por supuesto ya no estamos en el siglo pasado y hemos visto hombres y mujeres ser personas talentosas pero que puedan darse a conocer y hacerse notar para que su vida profesional les llene y se equilibre con su estilo de vida.

¿Sientes que el tiempo se te escapa y no logras cumplir con todas tus tareas y obligaciones? En este libro sobre el manejo del tiempo, descubrirás un enfoque revolucionario para gestionar tu tiempo de manera efectiva y productiva. Este audiolibro no se trata de simplemente olvidar lo que tienes que hacer; se centra en cómo realizar tus tareas de forma más eficiente, permitiéndote concentrarte en tus verdaderas prioridades.