At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves. What you’ll learn during this episode: How to get your signature products off the ground as a self-funded product creator The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group Learn more about mSEED Group on their website Follow mSEED group on Instagram Connect with Anthony on Instagram, TikTok and LinkedIn Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
