Spa Marketing Made Easy Podcast

Auteur(s): Daniela Woerner: Licensed Aesthetician
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  • Résumé

  • Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
    Addo Aesthetics, LLC 2021
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Marketing et ventes Réussite personnelle Économie Éducation
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Épisodes
  • SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group

    SMME #423 Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED Group
    Mar 3 2025
    At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic professional who has ever dreamed of crafting a brand of signature products, this episode with Anthony Standifer of mSEED Group is a must-listen! With over 25 years of experience working within the beauty and personal care industries on both the corporate and entrepreneurial side, Anthony brings a unique blend of skills and insights that help beauty founders build and scale profitable brands in today’s competitive landscape. And as one of the Founding Partners and Chief Marketing Officer of mSEED group, a manufacturing company that provides product formulation, contract manufacturing, and brand development to smaller-scale beauty brand founders, Anthony works to translate the tried-and-tested tactics of multinational corporations into the start-up space so you can be successful before your product ever hits shelves. What you’ll learn during this episode: How to get your signature products off the ground as a self-funded product creator The mSEED Group’s mission and how they work with aesthetic professionals to bring their product dreams into a reality by lowering the cost of entry to crafting your brand The importance of packaging and how to analyze elements of packaging when you’re just starting with crafting your signature product line What to expect when working with a group like mSEED, and how to set yourself up for a successful launch before you even get your inventory Resources Mentioned in Episode #423: Developing and Launching Your Spa’s Signature Products with Anthony Standifer of The mSEED group Learn more about mSEED Group on their website Follow mSEED group on Instagram Connect with Anthony on Instagram, TikTok and LinkedIn Listen to our past episode mentioned with Jamie Kern Lima - Episode 211: Going from Underestimated to Unstoppable Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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    42 min
  • SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection

    SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection
    Feb 24 2025
    How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously. Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s critical to be discerning about claims around how you can grow your business and how quickly. However, some growth pathways are like a rocketship–they take off fast and with a lot of power (and profitability). One of those pathways is acquisition – either you acquire a business or yours gets acquired. Joining me on Episode 422 is Susan Wos, a former hairstylist and salon owner who now helps sell beauty industry businesses across the U.S. through her company, Salonspa Connection. Susan has sold beauty industry businesses of all shapes and sizes since 2019. She now has a team of 17 brokers and assistants working with her to help Spa CEOs layer acquisition into their overarching entrepreneurial growth and wealth-building strategy. What you’ll learn during this episode: What Susan is seeing in the current beauty and wellness landscape regarding acquisitions, private equity, and market trends What types of businesses are entrepreneurs looking to acquire, and what kinds of spa and aesthetic practices make for a lucrative acquisition The ins and outs of the business buying process (both from the seller and buyer perspective) and what assets carry the highest value What to expect when entertaining an acquisition offer and how to go about valuing a business to sell or buy, plus Susan’s top tips for those looking to build acquisition into their growth strategy Resources Mentioned in Episode #422: Growth Through Acquisition with Susan Wos of Salonspa Connection Learn more about Salonspa Connection on their website Check out Salonspa Connection’s free Valuation Calculator here Connect with Susan Wos on LinkedIn Follow Salonspa Connection on Facebook and Instagram Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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    39 min
  • SMME #421 3 Ways to Increase Your Spa’s Profit Margins

    SMME #421 3 Ways to Increase Your Spa’s Profit Margins
    Feb 17 2025
    Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing. That’s why this year, I’m focusing on teaching you how to focus on profitability. In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable. What you’ll learn during this episode: Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!) How your profits can continue to grow even during tight economic conditions or uncertain times Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience” Click here to learn more about becoming a member of the Addo Professional Association Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/ Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
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    22 min

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