Gratuit avec l'essai de 30 jours
-
Scientific Advertising
- Narrateur(s): Paul Jones
- Durée: 2 h et 4 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Acheter pour 9,34 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Description
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
Vous pourriez aussi aimer...
-
The Millionaire Master Plan
- Your Personalized Path to Financial Success
- Auteur(s): Roger James Hamilton
- Narrateur(s): Ben Giroux
- Durée: 7 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....
-
-
Great and insightful info!
- Écrit par Jeffrey K. le 2021-12-31
Auteur(s): Roger James Hamilton
-
The Lords of Easy Money
- How the Federal Reserve Broke the American Economy
- Auteur(s): Christopher Leonard
- Narrateur(s): Jacques Roy
- Durée: 10 h et 19 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us.
-
-
Gaslighting with a healthy dose of TDS
- Écrit par Honest V le 2024-08-23
Auteur(s): Christopher Leonard
-
High Output Management
- Auteur(s): Andrew S. Grove
- Narrateur(s): Marc Cashman
- Durée: 8 h et 2 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
-
-
targeted to large beurocratic orgs
- Écrit par Amazon Customer le 2023-04-24
Auteur(s): Andrew S. Grove
-
The 5 Levels of Leadership
- Proven Steps to Maximize Your Potential
- Auteur(s): John C. Maxwell
- Narrateur(s): John C. Maxwell
- Durée: 7 h et 17 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right.
-
-
Excellent book
- Écrit par Brian Barker le 2023-06-24
Auteur(s): John C. Maxwell
-
Your Next Five Moves
- Master the Art of Business Strategy
- Auteur(s): Patrick Bet-David
- Narrateur(s): Patrick Bet-David
- Durée: 8 h et 6 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
-
Terrible advice
- Écrit par Ryan le 2021-07-01
Auteur(s): Patrick Bet-David
-
Principles of Scientific Management
- Auteur(s): Frederick Winslow Taylor
- Narrateur(s): Trevor Bond
- Durée: 3 h et 22 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
Auteur(s): Frederick Winslow Taylor
-
The Millionaire Master Plan
- Your Personalized Path to Financial Success
- Auteur(s): Roger James Hamilton
- Narrateur(s): Ben Giroux
- Durée: 7 h et 53 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....
-
-
Great and insightful info!
- Écrit par Jeffrey K. le 2021-12-31
Auteur(s): Roger James Hamilton
-
The Lords of Easy Money
- How the Federal Reserve Broke the American Economy
- Auteur(s): Christopher Leonard
- Narrateur(s): Jacques Roy
- Durée: 10 h et 19 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us.
-
-
Gaslighting with a healthy dose of TDS
- Écrit par Honest V le 2024-08-23
Auteur(s): Christopher Leonard
-
High Output Management
- Auteur(s): Andrew S. Grove
- Narrateur(s): Marc Cashman
- Durée: 8 h et 2 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
-
-
targeted to large beurocratic orgs
- Écrit par Amazon Customer le 2023-04-24
Auteur(s): Andrew S. Grove
-
The 5 Levels of Leadership
- Proven Steps to Maximize Your Potential
- Auteur(s): John C. Maxwell
- Narrateur(s): John C. Maxwell
- Durée: 7 h et 17 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right.
-
-
Excellent book
- Écrit par Brian Barker le 2023-06-24
Auteur(s): John C. Maxwell
-
Your Next Five Moves
- Master the Art of Business Strategy
- Auteur(s): Patrick Bet-David
- Narrateur(s): Patrick Bet-David
- Durée: 8 h et 6 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
-
Terrible advice
- Écrit par Ryan le 2021-07-01
Auteur(s): Patrick Bet-David
-
Principles of Scientific Management
- Auteur(s): Frederick Winslow Taylor
- Narrateur(s): Trevor Bond
- Durée: 3 h et 22 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
Auteur(s): Frederick Winslow Taylor
-
Principles for Dealing with the Changing World Order
- Why Nations Succeed or Fail
- Auteur(s): Ray Dalio
- Narrateur(s): Jeremy Bobb, Ray Dalio
- Durée: 16 h et 48 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
-
-
Is Dalio on the CCP payroll?
- Écrit par Lucas le 2022-02-13
Auteur(s): Ray Dalio
-
My Life in Advertising
- Auteur(s): Claude C. Hopkins
- Narrateur(s): Mike Woodly
- Durée: 5 h et 17 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
Auteur(s): Claude C. Hopkins
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Auteur(s): Alex Hormozi
- Narrateur(s): Alex Hormozi
- Durée: 6 h
- Version intégrale
-
Au global
-
Performance
-
Histoire
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Boring book and horrible Audio
- Écrit par ABC le 2023-12-10
Auteur(s): Alex Hormozi
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
-
Only book I've ever read multiple times
- Écrit par Mike le 2018-02-22
Auteur(s): Drew Eric Whitman
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Auteur(s): W. Chan Kim, Renee Mauborgne
- Narrateur(s): Roger Wayne
- Durée: 8 h et 43 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Great book, terrible audiobook.
- Écrit par Utilisateur anonyme le 2023-06-28
Auteur(s): W. Chan Kim, Autres
-
How to Start a Cult
- Auteur(s): Jody Raynsford
- Narrateur(s): Jody Raynsford
- Durée: 4 h et 31 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.
Auteur(s): Jody Raynsford
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Auteur(s): Alex Hormozi
- Narrateur(s): Alexander Hormozi
- Durée: 3 h et 48 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
21 year old car salesman
- Écrit par Parker Raaymakers le 2021-09-16
Auteur(s): Alex Hormozi
-
Zig Ziglar's Secrets of Closing the Sale
- Auteur(s): Zig Ziglar
- Narrateur(s): Zig Ziglar
- Durée: 4 h et 4 min
- Version abrégée
-
Au global
-
Performance
-
Histoire
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day.
-
-
Zig Never Dissapoints
- Écrit par Tara L Ayotte le 2022-09-26
Auteur(s): Zig Ziglar
-
The Hypomanic Edge
- The Link Between (A Little) Craziness and (A Lot of) Success in America
- Auteur(s): John D. Gartner
- Narrateur(s): Stephen R. Thorne
- Durée: 10 h et 48 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.
-
-
Fascinating Book
- Écrit par A le 2024-05-03
Auteur(s): John D. Gartner
-
Detective Kate Rosetti Mystery Bundle, Books 1-3
- Auteur(s): Gina LaManna
- Narrateur(s): Suzie Althens
- Durée: 23 h et 26 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
In Shoot the Breeze, the first book of the series, a young woman turns up dead along the Mississippi River, and rising-star Detective Kate Rosetti quickly realizes it’s the work of a notorious cross-country serial killer. In the next book, Riddle Me This, Kate gets the news that infamous serial killer Ramone Wilkes has escaped from prison, and she knows that he's on his way to her.
Auteur(s): Gina LaManna
-
The Art of Self-Directed Learning
- 23 Tips for Giving Yourself an Unconventional Education
- Auteur(s): Blake Boles
- Narrateur(s): Blake Boles
- Durée: 2 h
- Version intégrale
-
Au global
-
Performance
-
Histoire
The Art of Self-Directed Learning is a collection of 23 stories and insights that will help you become a more motivated and self-guided learner.
Drawing on a decade of research, adventures, and interviews conducted by Blake Boles (author of College Without High School and Better Than College), this book will inspire you to craft your own unconventional education, no matter whether you're a young adult, recent graduate, parent, or simply someone who never wants to stop learning.
Auteur(s): Blake Boles
-
You're Invited
- The Art and Science of Connection, Trust, and Belonging
- Auteur(s): Jon Levy
- Narrateur(s): Jon Levy
- Durée: 7 h et 33 min
- Version intégrale
-
Au global
-
Performance
-
Histoire
Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
-
-
Great book for insights into community building
- Écrit par Chris le 2021-11-25
Auteur(s): Jon Levy
Ce que les auditeurs disent de Scientific Advertising
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
-
Au global
-
Performance
-
Histoire
- BilldeMooy
- 2022-06-05
Good use of the *modified Scientific Method
Not entertaining but still very interesting. More of a text book of knowledge and proven experiences that are relevant today.
As a real estate agent, I’ve learned the expensive lessons from wasteful advertising, in print and with internet marketing. Now, I measure, measure, measure for desired results: new motivated home sellers and buyers.
Spend money only on what you can measure results. I do an “A” ad and a “B” ad with a Call-To-Action. I compare results. I keep the best ad and do a revised “B”. I repeat. Again and again, keeping the most effective ad.
*the goal (and many of the steps) remains the same: to discover cause and effect relationships by asking questions, carefully gathering and examining the evidence, and seeing if all the available information can be combined into a logical answer.
https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global
-
Performance
-
Histoire
- Roger
- 2023-01-17
lame
boring outdated marketing stuff here, don't waste your time. I got through it. but was really painful to the end.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.