This I Know
Marketing Lessons from Under the Influence
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
0,99 $/mois pendant vos 3 premiers mois
Exclusivité Prime: 2 titres
gratuits à choisir pendant l'essa. Des conditions s’appliquent.
This I Know
Acheter pour 29,14 $
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
-
Narrateur(s):
-
Terry O'Reilly
-
Auteur(s):
-
Terry O'Reilly
À propos de cet audio
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
Following his best-selling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Number-one national best seller!
©2017 Terry O'Reilly (P)2018 Knopf CanadaVous pourriez aussi aimer...
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Version intégrale
-
Au global5 out of 5 stars 105
-
Performance5 out of 5 stars 79
-
Histoire5 out of 5 stars 79
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
Rory Sutherland's narration is truly special
- Écrit par Shane Duquette le 2020-04-29
Auteur(s): Rory Sutherland
-
The Ultimate Sales Machine
- Auteur(s): Chet Holmes
- Narrateur(s): Amanda Holmes, George Newbern
- Durée: 11 h et 28 min
- Version intégrale
-
Au global5 out of 5 stars 115
-
Performance5 out of 5 stars 92
-
Histoire5 out of 5 stars 92
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
5 out of 5 stars
-
A machine for success
- Écrit par Osa Ehima le 2021-10-14
Auteur(s): Chet Holmes
-
The Stranger in the Lifeboat
- A Novel
- Auteur(s): Mitch Albom
- Narrateur(s): Mitch Albom
- Durée: 4 h et 52 min
- Version intégrale
-
Au global4.5 out of 5 stars 123
-
Performance4.5 out of 5 stars 98
-
Histoire4.5 out of 5 stars 97
Adrift in a raft after a deadly ship explosion, 10 people struggle for survival at sea. Three days pass. Short on water, food, and hope, they spot a man floating in the waves. They pull him in. “Thank the Lord we found you,” a passenger says. “I am the Lord,” the man whispers. So begins Mitch Albom’s most beguiling and inspiring novel yet.
-
5 out of 5 stars
-
wow! couldn't wait to see what happened in the end
- Écrit par Livia Grujich le 2021-11-09
Auteur(s): Mitch Albom
-
SuperFreakonomics
- Auteur(s): Steven D. Levitt, Stephen J. Dubner
- Narrateur(s): Stephen J. Dubner
- Durée: 7 h et 28 min
- Version intégrale
-
Au global4.5 out of 5 stars 108
-
Performance5 out of 5 stars 90
-
Histoire4.5 out of 5 stars 91
SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else.
-
5 out of 5 stars
-
Pretty good
- Écrit par Weasel le 2023-06-15
Auteur(s): Steven D. Levitt, Autres
-
The Road to Little Dribbling
- Adventures of an American in Britain
- Auteur(s): Bill Bryson
- Narrateur(s): Nathan Osgood
- Durée: 14 h et 3 min
- Version intégrale
-
Au global4.5 out of 5 stars 41
-
Performance4.5 out of 5 stars 33
-
Histoire4.5 out of 5 stars 33
Twenty years ago, Bill Bryson went on a trip around Britain to discover and celebrate that green and pleasant land. The result was Notes from a Small Island, a true classic and one of the bestselling travel books ever written. Now he has traveled about Britain again, by bus and train and rental car and on foot, to see what has changed—and what hasn’t.
-
1 out of 5 stars
-
Verbiage of the willfully uneducated
- Écrit par Doily le 2024-05-07
Auteur(s): Bill Bryson
-
Story
- Substance, Structure, Style, and the Principles of Screenwriting
- Auteur(s): Robert McKee
- Narrateur(s): Robert McKee
- Durée: 6 h et 12 min
- Version abrégée
-
Au global4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 37
-
Histoire4.5 out of 5 stars 38
Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.
-
5 out of 5 stars
-
Very informative
- Écrit par elc le 2023-10-22
Auteur(s): Robert McKee
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Auteur(s): Rory Sutherland
- Narrateur(s): Rory Sutherland
- Durée: 9 h et 38 min
- Version intégrale
-
Au global5 out of 5 stars 105
-
Performance5 out of 5 stars 79
-
Histoire5 out of 5 stars 79
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
Rory Sutherland's narration is truly special
- Écrit par Shane Duquette le 2020-04-29
Auteur(s): Rory Sutherland
-
The Ultimate Sales Machine
- Auteur(s): Chet Holmes
- Narrateur(s): Amanda Holmes, George Newbern
- Durée: 11 h et 28 min
- Version intégrale
-
Au global5 out of 5 stars 115
-
Performance5 out of 5 stars 92
-
Histoire5 out of 5 stars 92
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
5 out of 5 stars
-
A machine for success
- Écrit par Osa Ehima le 2021-10-14
Auteur(s): Chet Holmes
-
The Stranger in the Lifeboat
- A Novel
- Auteur(s): Mitch Albom
- Narrateur(s): Mitch Albom
- Durée: 4 h et 52 min
- Version intégrale
-
Au global4.5 out of 5 stars 123
-
Performance4.5 out of 5 stars 98
-
Histoire4.5 out of 5 stars 97
Adrift in a raft after a deadly ship explosion, 10 people struggle for survival at sea. Three days pass. Short on water, food, and hope, they spot a man floating in the waves. They pull him in. “Thank the Lord we found you,” a passenger says. “I am the Lord,” the man whispers. So begins Mitch Albom’s most beguiling and inspiring novel yet.
-
5 out of 5 stars
-
wow! couldn't wait to see what happened in the end
- Écrit par Livia Grujich le 2021-11-09
Auteur(s): Mitch Albom
-
SuperFreakonomics
- Auteur(s): Steven D. Levitt, Stephen J. Dubner
- Narrateur(s): Stephen J. Dubner
- Durée: 7 h et 28 min
- Version intégrale
-
Au global4.5 out of 5 stars 108
-
Performance5 out of 5 stars 90
-
Histoire4.5 out of 5 stars 91
SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else.
-
5 out of 5 stars
-
Pretty good
- Écrit par Weasel le 2023-06-15
Auteur(s): Steven D. Levitt, Autres
-
The Road to Little Dribbling
- Adventures of an American in Britain
- Auteur(s): Bill Bryson
- Narrateur(s): Nathan Osgood
- Durée: 14 h et 3 min
- Version intégrale
-
Au global4.5 out of 5 stars 41
-
Performance4.5 out of 5 stars 33
-
Histoire4.5 out of 5 stars 33
Twenty years ago, Bill Bryson went on a trip around Britain to discover and celebrate that green and pleasant land. The result was Notes from a Small Island, a true classic and one of the bestselling travel books ever written. Now he has traveled about Britain again, by bus and train and rental car and on foot, to see what has changed—and what hasn’t.
-
1 out of 5 stars
-
Verbiage of the willfully uneducated
- Écrit par Doily le 2024-05-07
Auteur(s): Bill Bryson
-
Story
- Substance, Structure, Style, and the Principles of Screenwriting
- Auteur(s): Robert McKee
- Narrateur(s): Robert McKee
- Durée: 6 h et 12 min
- Version abrégée
-
Au global4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 37
-
Histoire4.5 out of 5 stars 38
Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress, and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese, and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives, and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience.
-
5 out of 5 stars
-
Very informative
- Écrit par elc le 2023-10-22
Auteur(s): Robert McKee
-
The Champion's Mind
- How Great Athletes Think, Train, and Thrive
- Auteur(s): Jim Afremow
- Narrateur(s): Eric Michael Summerer
- Durée: 7 h et 49 min
- Version intégrale
-
Au global4.5 out of 5 stars 79
-
Performance4.5 out of 5 stars 63
-
Histoire4.5 out of 5 stars 63
In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.
-
5 out of 5 stars
-
Great message.
- Écrit par Brandon Markham le 2018-09-28
Auteur(s): Jim Afremow
-
Hero on a Mission
- A Path to a Meaningful Life
- Auteur(s): Donald Miller
- Narrateur(s): Donald Miller
- Durée: 5 h et 20 min
- Version intégrale
-
Au global4.5 out of 5 stars 29
-
Performance4.5 out of 5 stars 25
-
Histoire4.5 out of 5 stars 25
There are four characters in every story: the victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, Donald will use his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning.
-
1 out of 5 stars
-
Boring…
- Écrit par GAB le 2023-07-11
Auteur(s): Donald Miller
-
13 Things Mentally Strong Women Don't Do
- Own Your Power, Channel Your Confidence, and Find Your Authentic Voice for a Life of Meaning and Joy
- Auteur(s): Amy Morin
- Narrateur(s): Amy Morin
- Durée: 10 h et 13 min
- Version intégrale
-
Au global4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 38
-
Histoire4.5 out of 5 stars 38
International best-selling author and leading global expert on mental strength Amy Morin turns her focus to feminism, explaining what it means - and what it takes - to be a mentally strong woman in the age of the #MeToo and #TimesUp movements.
-
5 out of 5 stars
-
Every woman should read this book!
- Écrit par Emma David le 2021-05-24
Auteur(s): Amy Morin
-
Integrity
- The Courage to Meet the Demands of Reality
- Auteur(s): Henry Cloud
- Narrateur(s): Henry Cloud
- Durée: 5 h et 14 min
- Version abrégée
-
Au global5 out of 5 stars 35
-
Performance5 out of 5 stars 28
-
Histoire5 out of 5 stars 28
Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.
-
5 out of 5 stars
-
Why missing paragraphs?
- Écrit par Tom J. le 2023-02-17
Auteur(s): Henry Cloud
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Version intégrale
-
Au global4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 49
-
Histoire4.5 out of 5 stars 49
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
1 out of 5 stars
-
A big nothing-burger
- Écrit par lyleg le 2023-03-07
Auteur(s): Ryan Holiday
-
A World Without Email
- Reimagining Work in an Age of Communication Overload
- Auteur(s): Cal Newport
- Narrateur(s): Kevin R. Free
- Durée: 9 h et 16 min
- Version intégrale
-
Au global4.5 out of 5 stars 51
-
Performance4.5 out of 5 stars 42
-
Histoire4.5 out of 5 stars 42
Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations - a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth.
-
5 out of 5 stars
-
Another Essential Book to Improve your Work Life!
- Écrit par funkyman33 le 2021-03-10
Auteur(s): Cal Newport
Ce que les critiques en disent
“Terry O’Reilly lets readers into the fascinating world of marketing. Looking at both successful and unsuccessful campaigns from brands that you likely have in your home, O’Reilly uncovers the truth behind the spin and why it works so well. Very accessible and highly entertaining, readers will come away more informed and loaded with trivia...This I Know will be the funnest business book you will read all year.” (Colin Holt, seller at Bolen Books, 49th Shelf)
"What makes This I Know engaging - like O’Reilly’s work in radio and the earlier Age of Persuasion book - is the author’s obvious love of his craft. He clearly also admires the work of retailers, marketers, brand managers and advertisers when they market to us, the customers, with intelligence and foresight." (Winnipeg Free Press)
"[F]ourteen sturdy, anecdote-infused chapters cover[s] the basics of marketing . . . in an engaging, memorable way.... [T]he book will keep you happy and engaged as you grapple with that marketing puzzle.” (The Globe and Mail)
“O’Reilly is well worth listening to. His book should be required reading for entrepreneurs, small business owners and leaders of nonprofits who don’t have monster marketing budgets and ad agencies on retainer.” (The Hamilton Spectator)
Ce que les auditeurs disent de This I Know
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Sorin
- 2018-09-13
Very entertaining and informative
Enjoyed it thoroughly especially since the author narrates it.
Great read especially if you have a business.
#Audible1
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- LOUISE E YATES
- 2019-12-10
Excellent
This book provides great insight and practical easily applicable advice. I worked at a local advertising agency 20 years ago, have been in corporate branding, and now own my own small business. This book is very relevant to all three roles. Terry also performs his book with the same tone as his CBC radio show.
PS some MBAs are creative, not just analytical :)
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Trev Kim
- 2021-02-09
One of the best books ever! A manual for life.
Terry Oreilly is a person who understands the human psyche. He is a master story teller who captivates our attention and shows us how to share our gifts with others and be compensated for the same.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Andy Veilleux
- 2018-08-24
Amazing look into the world of marketing.
I highly recommend this book for anyone interesting in marketing or advertising, even if your interest is only casual.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Dylan Lunenburg
- 2018-10-05
An outstanding book
This was a lot of fun to listen to. I'm so glad Terry O'Reilly read it himself. If you've listened to the podcast, you'll love this book. Each chapter was like a podcast. There's so much information, thought, fact and fun packed into this book. I'll be listening to it and loving it again.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Dana Pharant
- 2018-09-19
LOVE LOVE LOVE!!!
Granted, I am a huge fan of the Under The Influence podcast, so I was really looking forward to this on #Audible1. But I think even if you are not, you will get so much out of the stories and be able to take your marketing up a notch or two with the information that is mostly learned through story. Given that story marketing is now the way to get noticed, you will want to listen to this one!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Utilisateur anonyme
- 2019-10-24
Nicely done Terry
Excellent content and well delivered. Just what I have learned to expect from Terry O’Reilly.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
2 les gens ont trouvé cela utile
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Lil Tay
- 2018-09-20
Engaging and sensible!
One of the best audio books I have listened to this year. Terry is very engaging with a wonderfully pleasant voice and manner that easily captures the imagination and keeps him or her there. His lessons in marketing taken from the many years he has spent in the advertising business are thought provoking and practical. He has no need to boast or vaporize incessantly on meaningless and self centred escapades during his time in business, just recounts what worked and how it would still work in our changing economic environment. He gets to the heart of the matter without wasting the listener's valuable time. Looking forward to future books!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Utilisateur anonyme
- 2019-05-23
great book
Really good book .
gives you a great inside look at marketing..Canadian and real..
easy to listen to
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.
-
Au global5 out of 5 stars
-
Performance5 out of 5 stars
-
Histoire5 out of 5 stars
- Thomas Morin
- 2021-07-11
huge insights in the mechanics of marketing
Terry shares generously from his expert career is expert career in marketing. I'd say this is marketing 101 for anybody in business.
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Vous avez donné votre avis sur cette évaluation.
Vous avez donné votre avis sur cette évaluation.