In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers.

Discover how to implement effective training strategies to boost sales, improve customer relationships, and thrive in the ever-evolving automotive landscape. Learn from Don's journey, from Army veteran to dealership owner, and how he uses his expertise to help others succeed.

Main Takeaways:
1️⃣ Why training is the lifeline of every successful dealership.
2️⃣ How transparency can build lasting trust with customers.
3️⃣ The importance of using tools and tracking results to maximize dealership performance.

Watch now and learn how to drive your dealership to the next level!

🔗 Connect with Our Speakers:
Don Brady: https://qrcc.io/slfe7wuo5gr7
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

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Chapters:
Introduction (00:01:06)
Don's Background (00:01:27)
Starbucks and Training (00:02:36)
Effective Onboarding Methods (00:06:20)
Importance of Passion in Hiring (00:10:36)
Training Across Diverse Markets (00:12:16)
Tracking Training Effectiveness (00:13:06)
Comparison to Other Industries (00:15:09)
Cost of Training vs. Retention (00:17:17)
Measuring Training Success (00:19:30)
The Role of Digital Retailing (00:22:24)
Utilizing Technology Effectively (00:30:04)
CRM Usage Challenges (00:31:23)
Lightning Round (00:33:00)