Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility.

3 Main Takeaways:

1. Build Trust Through Authentic Content: Showcase your team, community involvement, and processes to earn customer trust and loyalty.
2. Engage Employees for Viral Success: Create relatable, humorous, and innovative content by involving employees and giving them ownership in the creative process.
3. Maximize Social Media for SEO: Strategic social media campaigns can amplify your dealership's brand recognition and improve search engine visibility.

Nathaniel shares actionable insights on creating engaging, platform-specific content, measuring ROI, and overcoming common dealership challenges. Whether you're in the automotive industry or just curious about building a successful social media strategy, this episode is packed with value.

🔗 Connect with Nathanael:
Follow him on all major platforms: LinkedIn, TikTok, Instagram, and more.

• Nathanael Greklek: https://qrcc.io/snb2ez6vnz8t
• BZ Consultants Group: https://qrco.de/bcqqFo
• Apple🎙️ https://apple.co/3DYjWN0
• Spotify 🎧 https://spoti.fi/3DNNgFI
• Youtube ▶️ https://bit.ly/3jDwPoO

🎧 Listen Now and don’t forget to Subscribe for more industry-leading insights!

Chapters:
00:44 - Intro: Transforming Car Buying with Social Media
03:40 - Building Trust Through Social Media Branding
05:52 - $99 Car Strategy: Social Media’s Ripple Effect
10:36 - Cracking the Code: Creating Content That Resonates
12:56 - Engaging Employees in Social Media Content Creation
16:14 - Balancing Content & Building Local Influence
20:07 - Social Media's Impact on SEO & Local Visibility
22:04 - The Dealership: From Ducks to Viral Sensation
28:03 - Emerging Social Media Trends & Platform Predictions
35:47- Lightning Round & Final Takeaways

🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results.

Main Takeaways:
1️⃣ Why alignment between BDC and other departments is crucial for success.
2️⃣ The top tools and processes every dealership BDC must have.
3️⃣ How to measure and scale BDC performance with actionable insights.

Tune in to learn how to move beyond outdated systems and unlock the full potential of your BDC!

Connect with Our Speakers:

• Shawn Armorer: https://qrcc.io/smfy3mvulux9
• BZ Consultants Group: https://qrco.de/bcqqFo
• Apple🎙️ https://apple.co/3DYjWN0
• Spotify 🎧 https://spoti.fi/3DNNgFI
• Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:

Don’t forget to like, comment, and subscribe for more actionable insights into automotive success.

📌 Chapters:
00:47 - Welcome to Facts Not Feelings with Brooke Furniss & Shawn Armour
02:43 - Barriers in BDCs – Key challenges dealerships face integrating BDCs.
07:32 - Essential Tools for BDCs – The big three technologies every BDC needs.
14:23 - Leveraging Predictive Analytics – Using data and trajectory to enhance customer interactions.
17:57 - Understanding Customer Behavior – How to better "read the lead" and build trust.
24:07 - Innovative Strategies for Lead Conversion – Bridging the gap between BDCs and sales.
32:58 - Measuring BDC Success – Defining and tracking performance metrics effectively
39:36 - Lightning Round – Shawn’s personal insights and rapid-fire questions.

What if buying a car was as easy as scrolling through your favorite app?

🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. From seamless integration to AI-powered customer service, learn how the industry is transforming car buying into a frictionless journey.

🔍 What You'll Learn:
Seamless Integration: Connecting online browsing to in-store experiences is crucial for dealerships to meet customer expectations.
Frictionless Trade-In Process: Providing exact trade-in values builds trust and reduces negotiation barriers.
Leveraging AI: Predictive analytics and AI tools streamline operations and bring humanity back to customer interactions.

Connect with Our Speakers:
Brian Kramer: https://qrcc.io/sm2y0rn8wdeo
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
If you find this discussion helpful, please give us a thumbs up 👍, subscribe for more insights and tips from industry leaders, and hit the bell icon 🔔 to stay updated on our latest episodes!

Chapters:
00:41 - Introduction
05:36 - 🔗 Breaking Barriers: Seamless Online to In-Store Sales
12:38 - 🚗 Simplify Tech: Avoid Overloading Your Website Tools
15:16 - 📊 Predictive Analytics: Streamlining Customer Journeys
17:17 - 💡 Training for Hybrid Sales: Building a Seamless
Customer Experience
26:02 🔮 Evolving Customer Behavior: Using AI to Boost Satisfaction
& Loyalty
33:03 - 🎤 Lightning Round & Lessons from Brian Kramer

#CarBuying #DigitalRetail #AutomotiveSales #AIinAutomotive #FactsNotFeelings