Are you ready to take your dealership's social media strategy to the next level? 🚗✨ In this episode of Facts Not Feelings, Brooke chats with Nathaniel Greklek of Mohawk Auto Group, the mastermind behind viral campaigns like The Dealership series. Discover how Mohawk has redefined automotive branding, built trust with their community, and leveraged social media to boost sales and visibility.

3 Main Takeaways:

1. Build Trust Through Authentic Content: Showcase your team, community involvement, and processes to earn customer trust and loyalty.
2. Engage Employees for Viral Success: Create relatable, humorous, and innovative content by involving employees and giving them ownership in the creative process.
3. Maximize Social Media for SEO: Strategic social media campaigns can amplify your dealership's brand recognition and improve search engine visibility.

Nathaniel shares actionable insights on creating engaging, platform-specific content, measuring ROI, and overcoming common dealership challenges. Whether you're in the automotive industry or just curious about building a successful social media strategy, this episode is packed with value.

🔗 Connect with Nathanael:
Follow him on all major platforms: LinkedIn, TikTok, Instagram, and more.

• Nathanael Greklek: https://qrcc.io/snb2ez6vnz8t
• BZ Consultants Group: https://qrco.de/bcqqFo
• Apple🎙️ https://apple.co/3DYjWN0
• Spotify 🎧 https://spoti.fi/3DNNgFI
• Youtube ▶️ https://bit.ly/3jDwPoO

🎧 Listen Now and don’t forget to Subscribe for more industry-leading insights!

Chapters:
00:44 - Intro: Transforming Car Buying with Social Media
03:40 - Building Trust Through Social Media Branding
05:52 - $99 Car Strategy: Social Media’s Ripple Effect
10:36 - Cracking the Code: Creating Content That Resonates
12:56 - Engaging Employees in Social Media Content Creation
16:14 - Balancing Content & Building Local Influence
20:07 - Social Media's Impact on SEO & Local Visibility
22:04 - The Dealership: From Ducks to Viral Sensation
28:03 - Emerging Social Media Trends & Platform Predictions
35:47- Lightning Round & Final Takeaways

🚗 Discover the secrets to turning your dealership's BDC (Business Development Center) into a powerhouse of efficiency, customer satisfaction, and revenue generation. In this episode of Facts Not Feelings, Brooke Furniss is joined by Shawn Armour, founder of BDC Alchemy, to break down proven strategies that dealerships can implement immediately to align departments, leverage technology, and create lasting results.

Main Takeaways:
1️⃣ Why alignment between BDC and other departments is crucial for success.
2️⃣ The top tools and processes every dealership BDC must have.
3️⃣ How to measure and scale BDC performance with actionable insights.

Tune in to learn how to move beyond outdated systems and unlock the full potential of your BDC!

Connect with Our Speakers:

• Shawn Armorer: https://qrcc.io/smfy3mvulux9
• BZ Consultants Group: https://qrco.de/bcqqFo
• Apple🎙️ https://apple.co/3DYjWN0
• Spotify 🎧 https://spoti.fi/3DNNgFI
• Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:

Don’t forget to like, comment, and subscribe for more actionable insights into automotive success.

📌 Chapters:
00:47 - Welcome to Facts Not Feelings with Brooke Furniss & Shawn Armour
02:43 - Barriers in BDCs – Key challenges dealerships face integrating BDCs.
07:32 - Essential Tools for BDCs – The big three technologies every BDC needs.
14:23 - Leveraging Predictive Analytics – Using data and trajectory to enhance customer interactions.
17:57 - Understanding Customer Behavior – How to better "read the lead" and build trust.
24:07 - Innovative Strategies for Lead Conversion – Bridging the gap between BDCs and sales.
32:58 - Measuring BDC Success – Defining and tracking performance metrics effectively
39:36 - Lightning Round – Shawn’s personal insights and rapid-fire questions.

What if buying a car was as easy as scrolling through your favorite app?

🚘 In this episode of Facts Not Feelings, host Brooke Furniss welcomes Brian Kramer, EVP of Cars Commerce, to discuss the digital revolution in automotive sales. From seamless integration to AI-powered customer service, learn how the industry is transforming car buying into a frictionless journey.

🔍 What You'll Learn:
Seamless Integration: Connecting online browsing to in-store experiences is crucial for dealerships to meet customer expectations.
Frictionless Trade-In Process: Providing exact trade-in values builds trust and reduces negotiation barriers.
Leveraging AI: Predictive analytics and AI tools streamline operations and bring humanity back to customer interactions.

Connect with Our Speakers:
Brian Kramer: https://qrcc.io/sm2y0rn8wdeo
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
If you find this discussion helpful, please give us a thumbs up 👍, subscribe for more insights and tips from industry leaders, and hit the bell icon 🔔 to stay updated on our latest episodes!

Chapters:
00:41 - Introduction
05:36 - 🔗 Breaking Barriers: Seamless Online to In-Store Sales
12:38 - 🚗 Simplify Tech: Avoid Overloading Your Website Tools
15:16 - 📊 Predictive Analytics: Streamlining Customer Journeys
17:17 - 💡 Training for Hybrid Sales: Building a Seamless
Customer Experience
26:02 🔮 Evolving Customer Behavior: Using AI to Boost Satisfaction
& Loyalty
33:03 - 🎤 Lightning Round & Lessons from Brian Kramer

#CarBuying #DigitalRetail #AutomotiveSales #AIinAutomotive #FactsNotFeelings

🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨
In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted an entire industry, and reshaped the way dealerships think about cybersecurity.

📌 Key Takeaways:
1️⃣ The Ripple Effect: Learn how the attack paralyzed dealerships, disrupted credit unions, insurance providers, and more.
2️⃣ Data Security Gaps: Discover the vulnerabilities that left the automotive industry exposed and how they can be mitigated.
3️⃣ Future-Proofing Your Dealership: Practical steps for creating contingency plans, diversifying data storage, and collaborating for a safer future.

🎥 Why Watch?
Whether you're a dealership owner, vendor, or automotive enthusiast, this episode offers crucial insights into safeguarding your operations against future threats. Don't wait for the next breach—get ahead of the curve!

Connect with Our Speakers:

• Laurie Halter: https://qrcc.io/smp2axkjmi58
• BZ Consultants Group: https://qrco.de/bcqqFo
• Apple🎙️ https://apple.co/3DYjWN0
• Spotify 🎧 https://spoti.fi/3DNNgFI
• Youtube ▶️ https://bit.ly/3jDwPoO

📌 Chapters:
00:47 - Introduction
03:17 - What Happened in the CDK Cyber Attack?
05:46 - Industry Impact: The Ripple Effect Beyond Dealerships
09:38- Future-Proofing Your Cybersecurity Strategy
15:32 - Exploring Charisma's Research Arm & OEM Certification Insights
19:20 - Navigating Government Regulations & Cybersecurity in Automotive
22:24 - Collaboration & Diversification: Tackling Cybersecurity Challenges
26:20 - Lightning Round: Fun Facts & Laurie Halter's Insights

#FactsNotFeelings #MovingAutomotiveForward #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #CustomerExperience #DigitalMarketing #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultantsgroup #BZConsultants #BrookeFurniss #BrookeCFurniss

🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting with strategic dealership planning. Discover the small yet critical design choices that save time, increase sales, and build customer loyalty.

🔍 What You'll Learn:
Strategic Dealership Design for Efficiency & Customer Satisfaction
Maximizing ROI Through Smart Space Management
Building Customer Loyalty with Community-Centric Dealerships

Connect with Our Speakers:
Kelley Reis: https://qrcc.io/slppjow8dj6y
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
If you find this discussion helpful, please give us a thumbs up 👍, subscribe for more insights and tips from industry leaders, and hit the bell icon 🔔 to stay updated on our latest episodes!

Chapters:
00:45 - Introduction
02:27 - What Really Drives Dealership Construction Costs?
05:45 - Pre-Opening Planning: Key to Dealership Success & Efficiency
09:55 - Maximizing ROI in Dealership Design & Layout
11:55 - Enhancing Customer Experience: Overlooked Dealership Features
17:47 - Building Community Connections: Dealerships as Hubs for Loyalty
21:30 - Maximizing Dealership Tech Integration for Efficiency
28:33 - Future Trends: Flexible Dealership Design for Customer Comfort
33:00 - Lightning Round: Insights, Contact Info & Surprising Golf Skills

In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers.

Discover how to implement effective training strategies to boost sales, improve customer relationships, and thrive in the ever-evolving automotive landscape. Learn from Don's journey, from Army veteran to dealership owner, and how he uses his expertise to help others succeed.

Main Takeaways:
1️⃣ Why training is the lifeline of every successful dealership.
2️⃣ How transparency can build lasting trust with customers.
3️⃣ The importance of using tools and tracking results to maximize dealership performance.

Watch now and learn how to drive your dealership to the next level!

🔗 Connect with Our Speakers:
Don Brady: https://qrcc.io/slfe7wuo5gr7
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🔔 Don’t forget to like, comment, and subscribe for more industry insights! 🔔


Chapters:
Introduction (00:01:06)
Don's Background (00:01:27)
Starbucks and Training (00:02:36)
Effective Onboarding Methods (00:06:20)
Importance of Passion in Hiring (00:10:36)
Training Across Diverse Markets (00:12:16)
Tracking Training Effectiveness (00:13:06)
Comparison to Other Industries (00:15:09)
Cost of Training vs. Retention (00:17:17)
Measuring Training Success (00:19:30)
The Role of Digital Retailing (00:22:24)
Utilizing Technology Effectively (00:30:04)
CRM Usage Challenges (00:31:23)
Lightning Round (00:33:00)

🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeople. Learn how to engage with potential buyers and create content that resonates and converts!

🔍 What You'll Learn:
Social Media Beyond Ads: Discover how to use social media for more than just advertising. Learn strategies for building brand awareness and engaging effectively with potential customers without direct selling.
Platform-Specific Strategies: Understand which social media platforms are best for different demographic groups and how to tailor your content for each to maximize engagement and results.
Authenticity and Community Connection: Learn the importance of authenticity and how integrating local community elements into your social media can enhance brand relatability and customer loyalty.

👍 Subscribe for more insights and tips from industry leaders!
🔔 Hit the bell to stay updated on our latest episodes!

Connect with Our Speakers:
Robin WIlson: https://qrcc.io/skt8pi4b0abz
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!

Chapters:
00:38 - Introduction: The Power of Social Media in Car Sales
01:48 - Which Platforms Work Best for Car Salespeople?
02:06 - Personalized link pops up
05:26 - Leveraging Visual Platforms for Car Sales
18:13 - Mastering First-Party Lead Generation.
24:17 - Measuring Success in Social Media Sale
27:10 - Building Trust Through Organic Social Media.
32:00 - Live Streaming Best Practices
34:17 - Future Trends in Social Media for Car Sales
34:42 - Personalized link pops up
39:44 - Lightning Round - Need FX
39:59 - Wrapping Up: Insights and Personal Anecdotes with Robin Wilson

🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fosters community engagement, nurtures long-term careers, and sets new standards in customer relations. Don't miss Raymond's insights on integrating community service seamlessly into business models, enhancing customer service, and staying ahead in the auto industry with innovative approaches.

🔍 What You'll Learn:
Community at the Core: The impact of community service on business growth and customer loyalty.
Culture Drives Success: Strategies for creating a positive workplace culture that attracts and retains top talent.
Redefining Auto Sales: Innovations in customer service and how they're transforming the auto sales experience.
📅 Don't miss out! Stay ahead of the curve by understanding how first-party data can make a real difference in your marketing efforts.
👥 Join Us! If you’re looking to refine your dealership's marketing strategies and ensure you're using data to its fullest potential, this is the episode for you!

Connect with Our Speakers:
Raymond Scarpelli: https://qrcc.io/skdzojm9bt0x
BZ Consultants Group: https://qrco.de/bcqqFo
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO

🗣 Engage with Us:
We want to hear from you! If you find this discussion helpful, please give us a like 👍, subscribe for more insights into the automotive industry, and hit the bell icon 🔔 to stay updated on our latest episodes!

Chapters:
00:00 - Introduction
03:43 - Community Impact: How Ray Auto Group Drives Change
04:07 - Ray’s Personalized Link Pops Up
06:40 - Hiring for Heart: Key Traits for Automotive Success
10:46 - Adapting Recruitment for Gen Z & Millennials: Engaging through Social Media
16:07 - Debunking Myths in Auto Sales: Ray Auto’s Transparency Promise
18:44 - Community Ties: Boosting Brand and Loyalty at Ray Auto Group
21:35 - Fostering Work-Life Balance and Employee Retention
22:53 - Advancing Careers at Ray Auto Group
24:05 - Beyond the Lot: Ray's Passion for Sports & Podcasts
26:40 - Navigating the Fast-Paced Auto Industry: Training & Mentorship
30:40 - The Power of First Impressions in Auto Sales
35:28 - Lightning Round: Insights & Fun Facts Unveiled!
35:32 - Ray’s Personalized Link Pops Up