• 110. Attracting The Sorority Leaders of Tomorrow in Our Marketing Today ~ Heather Matthews

  • Jan 30 2025
  • Durée: 54 min
  • Podcast

110. Attracting The Sorority Leaders of Tomorrow in Our Marketing Today ~ Heather Matthews

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  • Résumé

  • If we want to sustain sorority, we have to start looking ahead. Heather Matthews joined Cassie to share the research findings from the Foundation of Fraternal Excellence's first Amplify Sorority Campaign that explored WHO are our future sorority members. The research revealed that the future of our chapters will be made up of women who fall into unique four personas, requiring four unique marketing methods! You don't want to miss the talking points, types of content you need to start posting, and recruitment format adjustments that she suggests to ensure your community is attracting tomorrow's leaders today. Tune in to learn how to attract an anxious but loyal generation of women who need to "try before they buy".

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