If we want to sustain sorority, we have to start looking ahead. Heather Matthews joined Cassie to share the research findings from the Foundation of Fraternal Excellence's first Amplify Sorority Campaign that explored WHO are our future sorority members. The research revealed that the future of our chapters will be made up of women who fall into unique four personas, requiring four unique marketing methods! You don't want to miss the talking points, types of content you need to start posting, and recruitment format adjustments that she suggests to ensure your community is attracting tomorrow's leaders today. Tune in to learn how to attract an anxious but loyal generation of women who need to "try before they buy".

COB season is here! Are you ready for it?

Despite the stigma & stressful chapter conversations, continuous open bidding attracts amazing women to our organizations. The reasons that these future leaders and impactful sisters disregarded sorority because of the primary recruitment process are the very same reasons that they will be irreplaceable members. On today's episode, Lauren Stills, recruitment enthusiast & Director of Growth at Sigma Kappa Sorority, shares recruitment strategies for COB process that she gained from her prior experiencing supporting recruitment efforts for fraternities! You'll learn where to find potential new members, how plan events that are already built into or mirror your chapter calendar, and where to start: with your sisterhood. Regardless of your leadership role in the chapter, you play a critical role in the growth of your chapter. The power she shares on COB being an opportunity to curate your own pool of PNMs and consequently, your future chapter culture, will leave you with a new perspective on sharing your sorority experience and not gatekeeping it that you will be excited to take back to your chapter!

Happy New Year, Your Sorority Journey listeners! As we step into 2025, we are continuing season 5 with an episode for newly elected officers + the advisors who support them to cultivate their leadership vision. Cassie will walk you through important considerations when casting your vision including what to sustain, where you can implement growth, and what currently exists that could be elevated!

Want to learn more about a workshop to cultivate individual or collective visions in your leadership team? Talk to Cassie here