In this episode, one in a mini series on 'what's ahead for 2025' we talk to Nicole Compen, founder of raye the store
With over 700 brands in the raye community and years at the forefront of what's new and emerging in food, drink, beauty & wellness Nicole has unique insight into which categories and brands are coming up in the UK
We cover a lot of ground in this chat including- mushrooms, functionality, CBD (or a lack thereof), global flavours and ponder what you can do with seaweed.
More about Nicole: After a decade of experience in brand & marketing management, Nicole founded travelling retail concept raye the store in June 2021. More than simply a place to shop, raye is cultivating an ecosystem that aligns brands, consumers and industry figures who are motivated by the same ethics of wellbeing and building challenger brands to diversify the marketplace of the future.
Prior to raye, Nicole lead the marketing at WatchHouse. Rolling out multiple café openings and its first branded retail & e-commerce offering.
More about Tomorrow Brands: a consultancy that builds the brands of tomorrow- we help purpose lead brands launch & scale in the UK