In this episode, one in a mini series on 'what's ahead for 2025' we talk to Nicole Compen, founder of raye the store

With over 700 brands in the raye community and years at the forefront of what's new and emerging in food, drink, beauty & wellness Nicole has unique insight into which categories and brands are coming up in the UK

We cover a lot of ground in this chat including- mushrooms, functionality, CBD (or a lack thereof), global flavours and ponder what you can do with seaweed.

More about Nicole: After a decade of experience in brand & marketing management, Nicole founded travelling retail concept raye the store in June 2021. More than simply a place to shop, raye is cultivating an ecosystem that aligns brands, consumers and industry figures who are motivated by the same ethics of wellbeing and building challenger brands to diversify the marketplace of the future.

Prior to raye, Nicole lead the marketing at WatchHouse. Rolling out multiple café openings and its first branded retail & e-commerce offering.

More about Tomorrow Brands: a consultancy that builds the brands of tomorrow- we help purpose lead brands launch & scale in the UK

Mid-day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share everything with their brand fans on their journey to becoming a $100m brand.

We spoke to one of the founders, Nick Saltarelli to hear about their unique approach to marketing & business. This is one not to be missed!

Warning- this episode does contain some spicy language

In this episode, the sixth in our series on Entrepreneurial Thinking, Host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea about taking risks. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand.

We speak about the challenge and opportunity in completely transforming a household name brand, communicating ‘purpose’ and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.