Rick West is the Chairman and Co-Founder of Field Agent, a global provider of products that help brands win at retail. Prior to starting as a Field Agent, Rick worked 16 years with Procter & Gamble in various assignments in the United States, Hong Kong, and Bangkok, Thailand. Since leaving P&G, he has been a start-up Entrepreneur for over 20 years. Rick has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN and most recently Field Agent. He is also a member of the global Endeavor Entrepreneur network.

In this episode, Jason and Rick discuss:

• Genuine relationships for personal and professional growth
• Trust and partnerships as the basis for entrepreneurial success
• Branding, decisiveness, and creativity within constraints
• Validating business ideas through real-world customer willingness to pay
• Kindness and reciprocal value creation

Key Takeaways:

• The importance of decisiveness is emphasized, encouraging a clear "yes" or "no" approach over dwelling in uncertainty, which hinders progress.
• Long-term success stems from cultivating genuine relationships that prioritize trust and mutual value over transactional expectations.
• Ethical business practices, rooted in fostering connections and providing value, create both personal growth and professional benefits.
• Trust in partnerships, rather than reliance on contracts, serves as a foundational principle for entrepreneurial ventures.
• True creativity flourishes within constraints, where strategic focus and autonomy can coexist to spark innovative solutions.

“Don't live in the world of maybe, but let your yes be yes and your no be no.”

- Rick West

Connect with Rick West:

Website: https://www.fieldagent.net/

LinkedIn: https://www.linkedin.com/in/rickwest01/

Email: rick.west@fieldagent.net

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking

Email: grow@rewireinc.com

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.