Corey Morris is an experienced industry speaker, best-selling author, and the owner and leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan, was published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, shares real stories, and includes "how-to" content for creating and implementing a plan, leveraging his five-step START Planning process.

In this episode, Jason and Corey discuss:

• Importance of strategic focus and aligning tactics with business outcomes
• Essentials of a defined strategy, articulated goals, and meaningful KPIs
• Explanation of the START framework and its role in digital marketing success
• Impact of AI on SEO, content creation, and audience engagement
• Balancing present strategies with future innovations and emerging technologies

Key Takeaways:

• A well-defined strategy, clear goals, and meaningful KPIs serve as the foundation for effective marketing, preventing wasted investments and ensuring focused execution.
• The START framework emerges as a structured approach, guiding businesses through a five-step process to define, implement, and measure digital marketing success with precision.
• Rather than fragmented efforts, aligning marketing tactics with overarching business strategy is emphasized as the key to driving meaningful and sustainable results.
• A strategic balance is highlighted—leveraging proven successes while staying open to innovation ensures a future-proof digital marketing approach without sacrificing what already works.
• Optimizing CRM usage and integrating marketing efforts can yield substantial revenue growth, turning well-planned marketing spending into measurable success.

“The thing that doesn’t change is investing in quality content and understanding your audience. If you’ve just been leaning on some personas and your brand, it’s probably time to get deeper.”

- Corey Morris

Connect with Corey Morris:

Websites: https://voltage.digital/ , https://thedmsp.com/

LinkedIn: https://www.linkedin.com/in/coreymorris/

Corey’s Book: https://www.amazon.com/dp/B0D94Y2R13/

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking

Email: grow@rewireinc.com

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.