• #26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher

  • Nov 11 2024
  • Durée: 27 min
  • Podcast

#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher

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  • Résumé

  • In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average.

    Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful driver for scaling up. Finally, he dives into the shifting agency landscape, where freelancers, fractional roles, and innovative cross-agency collaborations are defining the future of work.

    If you want to harness these insights to future-proof your agency, don’t miss this episode!

    Connect with Nick: https://www.linkedin.com/in/nicholaspetroski/
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