In this episode, Marci Schnapp, founder of CollabGenius, shares how behavioral science and data-driven assessments can revolutionize team-building. Discover how to identify key roles like "vision movers" and "action movers" to create cohesive, growth-focused teams and eliminate inefficiencies in collaboration.

Marci explains why traditional personality tests don’t work and reveals how her data-driven approach helps businesses uncover the true dynamics that drive success. If you’re ready to simplify recruitment, build stronger teams, and unlock the full potential of your workforce, this episode is packed with practical insights and strategies you can start using today.

Connect with Marci: https://www.linkedin.com/in/marcischnapp/

Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of each platform, discussing when and how to use them to drive B2B growth.

He highlights the key metrics and strategies for successful outreach, explains the role of mutual connections and high-quality content in LinkedIn’s performance, and shares actionable tips for scaling email campaigns without falling into the spam trap. Whether you’re a fan of cold email or leaning into LinkedIn, this episode provides practical advice to optimise your approach to demand generation.

Connect with Bharadwaj: https://www.linkedin.com/in/goforbg/

In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing technology platforms, Scott explains how these innovations are reshaping the industry.

He also shares insights into the new skillsets marketing professionals need to stay ahead, emphasizing the importance of strategy, creativity, and adaptability in an AI-driven landscape. Whether you’re curious about AI’s impact on marketing operations or the tools driving this change, this episode is packed with actionable takeaways for modern marketers.

Tune in to discover what the future holds for marketing and how to thrive in this new era of innovation

Connect with Scott: https://www.linkedin.com/in/sjbrinker/