In this episode, Marci Schnapp, founder of CollabGenius, shares how behavioral science and data-driven assessments can revolutionize team-building. Discover how to identify key roles like "vision movers" and "action movers" to create cohesive, growth-focused teams and eliminate inefficiencies in collaboration.

Marci explains why traditional personality tests don’t work and reveals how her data-driven approach helps businesses uncover the true dynamics that drive success. If you’re ready to simplify recruitment, build stronger teams, and unlock the full potential of your workforce, this episode is packed with practical insights and strategies you can start using today.

Connect with Marci: https://www.linkedin.com/in/marcischnapp/

Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of each platform, discussing when and how to use them to drive B2B growth.

He highlights the key metrics and strategies for successful outreach, explains the role of mutual connections and high-quality content in LinkedIn’s performance, and shares actionable tips for scaling email campaigns without falling into the spam trap. Whether you’re a fan of cold email or leaning into LinkedIn, this episode provides practical advice to optimise your approach to demand generation.

Connect with Bharadwaj: https://www.linkedin.com/in/goforbg/

In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing technology platforms, Scott explains how these innovations are reshaping the industry.

He also shares insights into the new skillsets marketing professionals need to stay ahead, emphasizing the importance of strategy, creativity, and adaptability in an AI-driven landscape. Whether you’re curious about AI’s impact on marketing operations or the tools driving this change, this episode is packed with actionable takeaways for modern marketers.

Tune in to discover what the future holds for marketing and how to thrive in this new era of innovation

Connect with Scott: https://www.linkedin.com/in/sjbrinker/

In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average.

Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful driver for scaling up. Finally, he dives into the shifting agency landscape, where freelancers, fractional roles, and innovative cross-agency collaborations are defining the future of work.

If you want to harness these insights to future-proof your agency, don’t miss this episode!

Connect with Nick: https://www.linkedin.com/in/nicholaspetroski/

In this episode, Mike Allton, chief storyteller at Agorapulse and host of AI in Marketing, dives into how AI is reshaping the future of digital marketing.

He shares cutting-edge tools and techniques for leveraging AI in content creation, revealing how marketers can generate impactful, relevant content at scale. Mike also explores the role of AI in data-driven decision-making, highlighting the tools that turn raw data into actionable insights across content, social media, and strategy. Finally, he unpacks the game-changing impact of AI on SEO, covering advancements in keyword research, content optimization, and SEO effectiveness in today’s landscape.

Packed with practical advice, this episode is a must-listen for marketers ready to harness AI to stay competitive and drive real results.

Connect with Mike: https://www.linkedin.com/in/mikeallton/

In this episode, Pete Martin, a six-time founder, reveals his top findings from his work on over 300 fast-scaling companies that doubled their revenue over multiple consecutive years. The insights are from his latest book, Scale Up Faster, where he uncovers the winning tactics used by the fastest-growing companies.

Pete shares real-world examples of businesses that skyrocketed by simplifying their approach, nurturing loyal customers and focusing on one growth channel. Whether it’s cold calling or content marketing, Pete explains how choosing and dominating one strategy can make all the difference.

Tune in to learn how to accelerate your business growth and foster long-lasting customer relationships that drive sustained success!

Connect with Pete: https://www.linkedin.com/in/petegmartin/

In today’s episode, we dive into how to grow an agency business at lightning speed. Jonny Tooze, entrepreneur, agency coach, and CEO of Pimms Associates, reveals the two fastest ways agencies scale: creating unstoppable hype and building an industry reputation through exceptional work. Whether you’re known for being everywhere or delivering flawless results, these approaches can catapult your agency to the next level.

Jonny also shares the secrets behind his LinkedIn success, where his personal brand generates 2.5 million organic impressions a week. Learn why personal branding is a powerful tool for visibility and how to tap into its potential without paying for ads.

Tune in for actionable insights that can help you grow fast, stay visible, and build an agency that stands out.

Connect with Jonny: https://www.linkedin.com/in/jonnytooze/

In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape.

Claire also highlights the urgent need for transparency, the role of ad fraud in organised crime, and how these issues impact the media industry. Join us as she discusses the ongoing efforts to hold big tech accountable and create a fairer, more transparent system for advertisers and publishers alike.

If you're curious about what's really happening behind the scenes in digital advertising, this is the episode for you.

Connect with Claire: https://www.linkedin.com/in/claire-atkin/