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If your Meta or Google ad account got disabled tomorrow, would your Shopify store survive?

Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store.

Done the right way — Google, Meta, and Klaviyo can work together for a complete marketing ecosystem for your Shopify store.

Luke also explores why email marketing through Klaviyo is the secret weapon in lowering your customer acquisition costs.

And how the push-pull dynamic between Meta and Google creates huge opportunities for reaching your ideal customers.

Key Moments:

00:00 Intro

00:20 Diversification in e-commerce advertising

01:00 The SC3 Method triangle

02:00 Klaviyo & front-end acquisition costs

02:40 Risks of single-platform dependence

03:20 Push vs pull marketing

04:00 Benefits of cross-platform retargeting

Tune in to make sure your Shopify store ads strategy isn’t putting you at risk!

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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