FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping

30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow.

In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Australia podcast, breaks down the essential components of modern SEO strategy in ecomm.

Ryan shares his expert insights on why many e-commerce businesses struggle with SEO. And he reveals the optimal traffic mix for sustainable e-commerce growth.

Tune in to discover:

✔ Why so many Shopify stores get burned by SEO agencies and the key questions to ask before signing a contract

✔ Why AI-generated content is causing traffic drops for some ecom stores (and how to create content Google actually likes)

✔ The "EEAT principle" Google uses to rank sites: PLUS why ignoring any one element can tank your rankings

✔ The hidden danger of relying on backlink directories… and why fewer, high-quality links often perform better

✔ The “One-two” combo that builds trust with customers AND Google (and why that’s critical for your ecomm stores performance)

✔ Plus more

Key Moments:

00:00 Intro
00:50 About Ryan Martin
04:11 Timeline expectations for SEO results
09:05 Using Google Search Console for tracking
12:05 The importance of E-E-A-T principles
15:10 Common SEO troubles
20:15 Ad blocker statistics and organic traffic value
26:20 Tips for choosing the right SEO agency

The SEO tips in this episode can help you grow your e-commerce store, and they help amplify the effects of paid advertising.


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Connect with Ryan Martin:

Website: https://www.remarkabledigital.com.au/
Podcast: https://ecommerceaustralia.buzzsprout.com/

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Luke Smith, is the host of Ad Spend Secrets and Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

What if you could fill your pipeline with higher-quality leads that convert?

Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy.

You’ll hear why sometimes making your lead generation process harder can actually improve your results.

And how different traffic sources require different qualification approaches.

You’ll also hear about platform-specific landing pages that optimize for each traffic source's unique characteristics — for better and cheaper leads.

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Luke Smith, is the host of Ad Spend Secrets and Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king.

Creative is king.

Joining us today is ads expert, Jordan Lomax.

Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies.

Jordan shares the new approach to creating scroll-stopping ad creative that converts in today's market.

She also shares specific techniques for developing effective videos, sourcing authentic user-generated content, and testing creative variations for maximum returns on ad spend.

If you’re running ads of any kind, whether it’s for an e-commerce store, lead gen, or any other type of business — you won’t want to miss this episode of Ad Spend Secrets.

Key moments

02:10 Targeting vs creative in advertising
07:15 ad and content creation tools
11:02 Standing out when everyone is doing content
25:00 How to determine winning ads
32:20 Leveraging current situations in ads
38:30 Get in touch with Jordan

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Connect with Jordan Lomax

Website: https://thesociallab.co/
Insta: https://www.instagram.com/sociallab.co/

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👥https://www.facebook.com/simplyconverting