FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping

30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow.

In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Australia podcast, breaks down the essential components of modern SEO strategy in ecomm.

Ryan shares his expert insights on why many e-commerce businesses struggle with SEO. And he reveals the optimal traffic mix for sustainable e-commerce growth.

Tune in to discover:

✔ Why so many Shopify stores get burned by SEO agencies and the key questions to ask before signing a contract

✔ Why AI-generated content is causing traffic drops for some ecom stores (and how to create content Google actually likes)

✔ The "EEAT principle" Google uses to rank sites: PLUS why ignoring any one element can tank your rankings

✔ The hidden danger of relying on backlink directories… and why fewer, high-quality links often perform better

✔ The “One-two” combo that builds trust with customers AND Google (and why that’s critical for your ecomm stores performance)

✔ Plus more

Key Moments:

00:00 Intro
00:50 About Ryan Martin
04:11 Timeline expectations for SEO results
09:05 Using Google Search Console for tracking
12:05 The importance of E-E-A-T principles
15:10 Common SEO troubles
20:15 Ad blocker statistics and organic traffic value
26:20 Tips for choosing the right SEO agency

The SEO tips in this episode can help you grow your e-commerce store, and they help amplify the effects of paid advertising.


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Connect with Ryan Martin:

Website: https://www.remarkabledigital.com.au/
Podcast: https://ecommerceaustralia.buzzsprout.com/

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Luke Smith, is the host of Ad Spend Secrets and Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

What if you could fill your pipeline with higher-quality leads that convert?

Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy.

You’ll hear why sometimes making your lead generation process harder can actually improve your results.

And how different traffic sources require different qualification approaches.

You’ll also hear about platform-specific landing pages that optimize for each traffic source's unique characteristics — for better and cheaper leads.

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Luke Smith, is the host of Ad Spend Secrets and Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/
https://www.facebook.com/simplyconverting

Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king.

Creative is king.

Joining us today is ads expert, Jordan Lomax.

Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies.

Jordan shares the new approach to creating scroll-stopping ad creative that converts in today's market.

She also shares specific techniques for developing effective videos, sourcing authentic user-generated content, and testing creative variations for maximum returns on ad spend.

If you’re running ads of any kind, whether it’s for an e-commerce store, lead gen, or any other type of business — you won’t want to miss this episode of Ad Spend Secrets.

Key moments

02:10 Targeting vs creative in advertising
07:15 ad and content creation tools
11:02 Standing out when everyone is doing content
25:00 How to determine winning ads
32:20 Leveraging current situations in ads
38:30 Get in touch with Jordan

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Connect with Jordan Lomax

Website: https://thesociallab.co/
Insta: https://www.instagram.com/sociallab.co/

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👥https://www.facebook.com/simplyconverting

Need help with ecommerce advertising? Book a consult here: www.simplyconverting.com/call

If your Meta or Google ad account got disabled tomorrow, would your Shopify store survive?

Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store.

Done the right way — Google, Meta, and Klaviyo can work together for a complete marketing ecosystem for your Shopify store.

Luke also explores why email marketing through Klaviyo is the secret weapon in lowering your customer acquisition costs.

And how the push-pull dynamic between Meta and Google creates huge opportunities for reaching your ideal customers.

Key Moments:

00:00 Intro

00:20 Diversification in e-commerce advertising

01:00 The SC3 Method triangle

02:00 Klaviyo & front-end acquisition costs

02:40 Risks of single-platform dependence

03:20 Push vs pull marketing

04:00 Benefits of cross-platform retargeting

Tune in to make sure your Shopify store ads strategy isn’t putting you at risk!

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👥https://www.facebook.com/simplyconverting

FREE training: Sell more e-comm products with Google: https://scale.simplyconverting.com/google-shopping

If you're struggling with poor ROAS or high lead costs in your Shopify store — the issue might not actually be your ads.

In this episode, Luke Smith (Founder of Simply Converting) shares why Shopify stores waste time and money trying to fix their ads…

When the real problem lies with their e-commerce website experience.

Luke breaks down exactly how to diagnose whether your ads or ecom store are holding you back. Including specific ecom ad metrics and benchmarks to look out for.

Listen now to discover:

• The clickthrough rate Shopify stores should be aiming for
• A simple heatmap trick that reveals why users are bouncing
• The “so that” formula for turning boring features into irresistible benefits
• The secret to creating ecom store landing pages that sell
• When ads work but sales don’t… the silent ‘conversion killer’ on your Shopify site
• The popup timing mistake that cost ecom stores serious profits
• Plus More

If you're running ads, this episode is packed with tips to help you grow your Shopify store.

Key Moments:

00:00 Intro

03:50 Good CTR benchmark

05:40 Add-to-cart costs goal

07:30 How to destroy trust

08:20 Mobile UX

09:40 Features vs benefits formula

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👥https://www.facebook.com/simplyconverting

Black Friday and Cyber Monday are just around the corner. And the stakes have never been higher for e-commerce brands.

In this episode, Luke Smith (founder of Simply Converting) shares how to leverage powerful ad and email strategies to maximize returns this Black Friday.

Luke dives deep into audience building on Meta, leveraging Google advertising, and the ecomm ads that can outperform your best holiday promotions.

Plus, you'll see powerful Klaviyo email marketing tactics — to capture early leads and nurture them.

If your goal is to maximize the ROI this Black Friday and Cyber Monday, tune in to avoid leaving money on the table!

Listen now to discover:

• The surprising ad types that outperform Black Friday sales ads — are you using them?
• The secret behind combining Meta and Google ads for hidden increases in ROAS
• Why most e-commerce brands miss out by not building VIP lists in advance
• How Klaviyo “lead-generation ads” can slash cost (and still convert!)
• Timing and strategies for extending sales periods to maximize returns
• Plus More

Today’s episode of “Ad Spend Secrets” can help create an immediate sales spikes in your e-commerce store this Black Friday and Cyber Monday.


Key Moments:

00:00 Intro

04:36 Advertising during competitive periods

07:02 Klaviyo and lead gen

11:21 Budgeting before sales

15:54 Pricing in Google shopping ads

19:27 Determining sale duration

21:11 Audience building and sales strategy

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

===

🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping for.
📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

🌐https://www.simplyconverting.com/
👉https://www.facebook.com/simplyconverting