In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

Key Takeaways:

• Aligning the EVP with company purpose, internal culture and business strategy
• The importance of engaging the right stakeholders from the beginning and using language that resonates
• Capturing authentic employee stories that connect with people inside and outside the organisation
• Leveraging multiple channels and formats for maximum, long-lasting impact
• Measuring success through continuous employee engagement and communication metrics

Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!